I think they mean in terms of impacting on pop culture in the US in the same way.
---------- >From: spw <[EMAIL PROTECTED]> >Subject: Re: (313) heads-only techno? nah >Date: Tue, 6 May 2003 5:11 AM > > What ever gave people the impression that techno has even the slightest > chance > of becoming the next hip hop? > I must not be in an alternate dimension. > > on 5/5/03 10:24 AM, Lester Kenyatta Spence at [EMAIL PROTECTED] wrote: > >> On Mon, 5 May 2003, Darren Longton (Marketing) wrote: >> >>> ooooo....don't think that'll go over well with the heads in detroit. >>> Don't want to get into the whole elitism thing again, but....guess heads >>> will have to except that our "underground scene" will eventually be a >>> POP-MTV-CEO controlled genre....if it becomes the next hip hop. I >>> mean...I LOVE hiphop...but it's getting a little too...well...MTV!! >> >> I think what Kent is referring to is the mass support that hiphop receives >> on the radio, on tours, on television, and the like. >> >>> Personally, I think that keeping things the way they are is one way to >>> keep some quality control on things. After all...a lot of hiphop is >>> ABOUT the $$...can't think of any techno that is....well...MAYBE >>> GhettoTek....but that's more about THAT ASS!!! haha >> >> This is where the comparisons end, largely because much of techno is >> instrumental. Delivery, Flow, Rhythmic complexity, all have undoubtedly >> improved in rap music...and part of that is because more people listen and >> participate in it. The thing that has dried up is content. Rap played on >> popular radio stations isn't really saying much. I attribute this to the >> political economy of popular music. >> >> Because the emphasis in techno is not on lyrics--again MOST of techno is >> instrumental--I think that if techno did become as strong as hiphop in the >> states we'd get all of the benefits (as far as growth of the artform) >> without the detriments (content that is arguably vulgar and >> spirit-killing). I'd make the same argument for house, even though there >> is a strong lyrical component to it. You just can't sing about Benzes the >> way you can about unrequited love, or about worship. >> >> >> lks >
