I was having the same thought, which is that ghostly is being covered as if they were an indie rock band/label.
they kinda have that aura around them anyways... > From: "David Powers" <[EMAIL PROTECTED]> > Date: Tue, 03 Feb 2004 23:19:39 -0000 > To: "Phonopsia" <[EMAIL PROTECTED]>, <[EMAIL PROTECTED]>, > <313@hyperreal.org> > Subject: Re: (313) Marketing Ghostly and Amp Fiddler > > Interesting post. > > Just to put this in perspective, here in Chicago I've never ever seen an Amp > Fiddler record. In contrast, at Gramaphone they get multiple copies of all > the Ghostly stuff and it does seem to be selling pretty well... However I > wasn't really aware that Matthew Dear was being so hyped, I really just > checked out the records because they were in the store, had no idea he got > written up in Rolling Stone or is supposed to be some next big thing. > > I haven't really heard mention of Amp Fiddler outside the 313 list. I did > turn a couple of my hiphop-head friends on to Amp Fiddler however. The thing > is, in the US, the "Urban/R&B" style is really very corporate and Amp Fiddler > probably would have a harder time going over here the way he might be able to > in the UK. The market for more indy urban sounds is rather small, like a > minority of people that might dig on underground hiphop. Amp Fiddler would > need to get played by Clear Channel and the like to have a chance in the US > urban market. Ghostly International, on the other hand, probably will go over > with people that are used to looking a little more out of the mainstream for > their records, which means techno fans but maybe also a bit of indie-rock type > crossover. That is how it appears to may but maybe somebody has a different > take on it??? > > ~Dave > > ---------- Original Message ------------- > Subject: (313) Marketing Ghostly and Amp Fiddler > Date: Tue, 3 Feb 2004 20:01:27 -0000 > From: "Phonopsia" <[EMAIL PROTECTED]> > To: <[EMAIL PROTECTED]>, <313@hyperreal.org> > > > ----- Original Message ----- > From: "Thomas D. Cox, Jr." <[EMAIL PROTECTED]> > To: <313@hyperreal.org> > Sent: Tuesday, February 03, 2004 5:28 PM > Subject: RE: AW: (313) Derrick May quote and the Death of Techno > > >> all i know is that amp fiddler's music is not in any way >> groundbreaking but we cant keep a single 12" with his name on it >> in stock. people who are into hiphop and r+b have been buying his >> records as well as all the techno and house heads who have known >> about him for a little while now. > > > It's really interesting to compare that to how the Amp Fiddler album is > being pushed in the UK. Not sure if I've mentioned, but 'Waltz of a Ghetto > Fly' got 4 of 5 stars in the Metro, which is a sort of middle-of-the-road > free paper primarilly for the tube in London. It's generally regarded as > sh*t. Anyway... they've also had large ads for the album in it and at > Stockwell station there's a full-size (five foot tall or so) ad for the > album which I pass every day on the way to and from work. The only thing > I've seen remotely as adventurous as this is an ad for The Rapture's album > (which happened to occupy exactly the same spot). Meanwhile, you see Ghostly > spending (what seems to me to be) quite a bit of money on promotion > stateside (and here but to a comparitively lesser degree), and it's paid off > in terms of journalistic attention, DJ interest and presumably sales judging > by the growth of the label. It'll be interesting to see whether or not Amp > Fiddler blows up here. He's certainly had some really high profile support > so far. > > Obviously it's hard to compare the two that closely, since the Amp Fiddler > stuff will be accessible to a much wider audience, but I'm still interested > to see what happens. > > Tristan > ======= > http://www.phonopsia.co.uk > [EMAIL PROTECTED] > > >
