>>Ghostly International, on the other hand, probably will go over
>>with people that are used to looking a little more out of the mainstream
for
>>their records, which means techno fans but maybe also a bit of indie-rock
type
>>crossover.

>I was having the same thought, which is that ghostly is being covered as
if
>they were an indie rock band/label.

>they kinda have that aura around them anyways...

I completely agree with that - Ghostly artists and record reviews don't
look out of place in magazines like Spin, whereas if the same magazine
covers someone like Amp Fiddler or say any of the usual Detroit
techno/house suspects I'm compelled to think:

"Well looks like they dug up the one music journo they have on staff that
knows something about dance music or has set foot in a dance club to do an
article on ______________ just so they can appear hip to the kids who buy
White Strips, the Rapture, Death Cab for Cutie, AND the new Basement Jaxx."

That being said, the nice thing about Ghostly is - they might just get more
people into techno. A very weak "might".

MEK

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