oh, I dunno. maybe I'm secretly ashamed or something! or maybe I'm just talking rubbish again. one things for sure, it is a word that for many means one thing, and for the minority means another.
i must admit that when i discuss the music my label releases to a non-electronic music listener i refrain from using the word techno, at least straight away since it does carry all sorts of "negative connotations". i usually just say we release electronic music.....
fab.