Robin said
"
i used to think that too but people like norman cook (fat boy slim) and
the chemical brothers are hugely popular over here (UK) and over there
too and a lot of their records don't have vocals as such on them.
does this mean that people have 'got over' the need for a vocal to latch
the minds on? i don't really have an answer.
"
There was a TV program that explored this issue. It argued that in the
information age
we are exposed to more and more tonal frequencies and that these tones alone
are able to rouse certain emotions. The need for vocals is reduced as
soundscape artists
seek to move us emotionly by tones in ever more complex ways. Interesting
area...
something that techno has always understood. Waveform transmitions...
> -----Original Message-----
> From: robin pinning [SMTP:[EMAIL PROTECTED]
> Sent: Friday, March 01, 2002 6:45 PM
> To: Giles Dickerson
> Cc: 313@hyperreal.org
> Subject: Re: [313] Marketinbg techno + house to the masses
>
>
> > I think a huge part of why the attempts to marklet house and techno on
> >a large scale have failed is because there is no one singing (sure
> >occasionally there is) but there's no one there dancing singing to make a
> >video of, talking to the audience. Popular music has melodies that are
> >easily remembered and have lyrics than be sung along to. I'm guessing
> >thet's the huge appeal the house and techno are often missing.
>
> i used to think that too but people like norman cook (fat boy slim) and
> the chemical brothers are hugely popular over here (UK) and over there
> too and a lot of their records don't have vocals as such on them.
>
> does this mean that people have 'got over' the need for a vocal to latch
> the minds on? i don't really have an answer.
>
> i also suspect that the marketing problem we are talking about here is a
> lot more acute in the states. vocal-less (and, as it happens, soul-less)
> records regularly make the top ten over here now. perhaps this suggests
> the problem also lies with radio stations too. bbc radio one (the most
> listened to station by young people over here) plays a huge range of music
> and doesn't stick to one particular type as a lot of stations over there
> do.
>
>
>
> robin..
>
>
>
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