> Good luck to your marketing dept. in determining what to do with the > new data, for marketing people never have enough data. > > If only they knew what to do with it ! *
Agreed! I told the director of marketing that the email tracking was implemented and his immediate reaction was, "I'm going to tell everyone!" To which my reaction was, "Tell no one!" Folks always get excited over new ways to track customers and clients. That excitement always fades when it becomes apparent that interpreting the new data is tough and does not produce miracles. In this case, the tracking is used to help determine if each client is interested in maintaining an existing business relationship. In this scenario, the email tracking is probably a bit more useful than aggregate tracking for marketing. Will Mayall _______________________________________________ Active4D-dev mailing list [email protected] http://mailman.aparajitaworld.com/mailman/listinfo/active4d-dev Archives: http://mailman.aparajitaworld.com/archive/active4d-dev/
