Hi Reed, I'm not sure I can help with the historical naming conventions, but here's some information that may help:
KEYWORDS report = keyword targeting on the GOOGLE_SEARCH or SEARCH_NETWORK networks MANAGED_PLACEMENTS report = placement targeting on the CONTENT_NETWORK network AUTOMATIC_PLACEMENTS report = keyword targeting on the CONTENT_CONTEXTUAL network These criteria-level reports cover most of the common criteria, but if your account uses CriterionUserList or Product criteria to target ads then there may be additional impressions, clicks, etc that are not included in these reports, but will be included in an ADGROUP, CAMPAIGN, or ACCOUNT report. Best, - Eric On Dec 7, 4:02 pm, Reed <r...@powellgenealogy.com> wrote: > I've been reading this thread with interest because in another thread > where I was asking about which performance reports (keyword, managed > placement, automatic placement, ad performance) needed to be combined > to come up with the same account-level totals that are reported in the > account performance report. One of the postings there indicated that > I needed to include automatic placements, which of course is > problematic at the moment via the API. > > So here is my question, which I realize is more of an adWords question > than an API question, but trust me that I've been through all the > adWords help screens that I can consume, and cannot find a definitive > answer to this question: > > In the "old days" there was just the search network and the content > network, and performance information for the content network came back > in the keyword reports for a given adgroup with the keyword "content" > inserted. One row of data for each day. Life was simple. > > Placements came along around 2 or so years ago and brought increased > control over the serving done by the content network, via Placement > Targeting. The keyword reports were renamed Keyword/Placement > reports, and continued to show the activity, but now for placement > targeted serving activity the name of the placement was used as the > keyword. Life was still good. > > Now (today) we have a few terms being used that seem to be overlapping > or identical. "Targeted Placements" are now "Managed Placements" as > far as I can tell. Are "Automatic Placements" the same as what were > once just called "content" ads and also sometimes in the current > adWords documents called "contextual" ads? Or are there three buckets > of network activity: Contextutual, Managed Placement, Automatic > Placement, and if so are they distinct or overlapping? > > Thanks for helping to clear this up in mind! > Reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
