Hi Tomer, The difference between automatic and managed placements is that managed placements are criteria (something you specify) and automatic placements are dynamically chosen by the system based on the other criteria associated with your AdGroups. For example, if you set up automatic placements and keywords, a given keyword will be used to trigger an automatic placement, so the maxCpc, etc, will correspond to that criteria rather than the automatic placement. With placements, the impression occurs on a given domain, which then triggers a search for a list of all possible ads, given configured criteria. Once a lucky criteria was chosen the ad is displayed. Managed placements are effectively criteria that say "show an ad on this domain" whereas a keyword could trigger an ad on any domain (within the configuration of your campaigns, adgroups, etc). Therefore automatic placements don't have a "criteria id" since they aren't criteria, they are the results of other criteria. (where as a manual placement is both a criteria and an ad placement).
As to the fields you've listed, those seem to be mostly criteria-related fields. For example, examining the maxCpc for an automatic placement would be difficult - there are multiple keywords that could be triggering a given automatic placement. If you want more fine grained control over placements, we recommend using the automatic placements report to find high performing automatic placements and add them as manual placements (automatic placements will not trigger if you have an overlapping manual placement). - Kevin Winter AdWords API Team On Saturday, August 4, 2012 11:38:47 AM UTC-4, Tomer Peled wrote: > > Hi Kevin, > > Thank you for your generous help! > > I played with the automatic performance report but it seems that there are > several values that are missing: > 1) Why there is no unique id to any of the automatic placements like there > is to the managed placements? Is this due to the large amount of the > automatic placements? > 2) I want to get the following information: > maxCPC, AveragePosition, QualityScore , FirstPageCPC, where can I find it? > I tried to get it via the CRITERIA_PERFORMANCE_REPORT - but with no success. > > Thanks, > Tomer > > On Wednesday, August 1, 2012 11:58:29 PM UTC+3, Kevin Winter wrote: >> >> Hi Tomer, >> Yes, this is correct. The client libraries come with a >> DownloadCriteriaReport example that demonstrates how to use the client >> library to download a report (parsing is left as an exercise). >> >> - Kevin Winter >> AdWords API Team >> >> On Wednesday, August 1, 2012 4:11:21 PM UTC-4, Tomer Peled wrote: >>> >>> Hi Kevin, >>> >>> Thank you for the explanation. >>> >>> So just to summarize, In order to get the automatic placements I'll have >>> to run the automatic placement report, which might be involved with the >>> downloading of the report file and then to parse it, correct? >>> >>> Thanks again, >>> Tomer >>> >>> -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
