Hmm having looked over that, it looks like we have that sort of system
already in place. It's really individual clicks that we need to match up
which is why ideally we need a list of clicks that Google say we have had
so to reconcile that with our list of visits. It seems that the gclid is
used in Analytics for just that purpose. Unless I've missed something in
the Value Track documentation you linked to, there doesn't seem to be a way
of passing a unique identifier for each individual click that we can later
reconcile to ensure our recorded number of clicks match Google's number of
clicks exactly so we can display the correct spend for a day overall. The
gclid seems the nearest thing to what we need, the missing link being the
gclid being available in the click performance report in the previous
reply...
On Nov 24, 2012 10:27 PM, "Ewan Heming" <ewan.heming2...@gmail.com> wrote:

> Hi James,
>
> The GCLID parameter is only meant for internal use within Google
> Analytics; if you want to perform your own tracking, you need to use the Value
> Track<http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375447> 
> URL
> parameters. You should be able to add parameters to the destination URL's
> of your ads that will match up with values in the click performance report.
>
> Regards,
>
> Ewan
>
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