I looked into our database and indeed found more keywords with a zero 
qualityscore.
Looking further I found that they all belonged to an campaign with 
advertising channel "Display" or "Video". So, consider filtering on that.

Unfortunately field "advertisingchanneltype" is not available in 
KEYWORDS_PERFORMANCE_REPORT (at least in v201601, which I am using). 
However, that field is available in CAMPAIGN_PERFORMANCE_REPORT, so you 
should do the filtering on your end.

Is this also the case for you?


On Wednesday, June 29, 2016 at 6:56:07 PM UTC+2, sebastia...@despegar.com 
wrote:
>
> @Zweitze:
>
> For safety reasons, the company I work for -which owns the accounts I 
> manage- does not share this information. However, I can confirm that the 
> keywords we found are real keywords. They are not "magical keywords."
>
> By the way, your feedback is highly appreciated! I've always wondered 
> whether it was futile to keep filtering the magical keywords.
>
> And don't worry, I'll post the explanation the AdWords staff give me once 
> the issue is solved. (Otherwise, I would not have posted the previous 
> report definition.)
>

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  • QualityScore F... sebastian . lamelas
    • Re: Quali... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum
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