Yeah, we do FB the heck out of the FTTH company.
From: Ken Hohhof
Sent: Friday, August 12, 2016 11:54 AM
To: af@afmug.com
Subject: Re: [AFMUG] Google fiber going microwave?
I assumed he was talking about his Internet-over-fiber business. FB ads would
be good for that because you can target small geographic areas and also you get
the sharing with friends. For the McCown Tech business, yeah, FB doesn’t seem
like a fit for that because it’s B2B. The Youtube videos seem like a better
approach. An Amazon store wouldn’t hurt.
From: Mike Hammett
Sent: Friday, August 12, 2016 12:50 PM
To: af@afmug.com
Subject: Re: [AFMUG] Google fiber going microwave?
Pay for clicks and then just use it for exposure?
-----
Mike Hammett
Intelligent Computing Solutions
Midwest Internet Exchange
The Brothers WISP
--------------------------------------------------------------------------------
From: "Travis Johnson" <t...@ida.net>
To: af@afmug.com
Sent: Friday, August 12, 2016 12:49:04 PM
Subject: Re: [AFMUG] Google fiber going microwave?
I understand that... but I don't think it's the kind of product and people that
will see an ad on FB, and click to buy right then. Most of his customers are
buying through distribution and other sources, so I'm not sure he would see
much ROI using FB ads.
Travis
On 8/12/2016 10:00 AM, Gino Villarini wrote:
actually, i beg to differ. FB gives you the tools to pinpoint his market
On Fri, Aug 12, 2016 at 11:13 AM, Travis Johnson <t...@ida.net> wrote:
You have a very small population to cater to... and most of them probably
don't use FB. LOL
Travis
On 8/11/2016 11:11 PM, Chuck McCown wrote:
I wish you could teach me how to use FB for marketing. I finally stopped
paying google and bing and my sales have gone way up. Go figure.
-----Original Message----- From: Travis Johnson
Sent: Thursday, August 11, 2016 9:50 PM
To: af@afmug.com
Subject: Re: [AFMUG] Google fiber going microwave?
So... Google is going to do what WISP's have been doing for 20 years
(before they were even called WISPs). That's hilarious.
"Fiber! Fiber! Fiber! That is the answer to everything. We are doing
fiber everywhere!"
"Fiber is expensive, and we can never get an ROI with that model...
let's look at wireless."
I'm still laughing... a company that size, with those resources, and yet
they still seem to be clueless sometimes. I'm in agreement, I doubt
Google will even be around in 20 years. I own several e-commerce
companies (multi-million dollar ones), and we don't spend a dime with
Google. One company spends $5k/month with Facebook and it generates
$400k in sales, per month.
Google is becoming "old school"... the same way email is compared to
texting... and the way texting/FB/Instagram is compared to Snapchat.
These companies get big, really fast... but the problem is, that means
someone else can do the same thing.
Travis
On 8/11/2016 6:26 PM, Robert Andrews wrote:
Sorry to sound like not a google fanboy but it's a typical phd
company.. They look at the paper pile before the experience pile... & yes they
will eventually go down because of it...
On 08/11/2016 03:24 PM, Brian Webster wrote:
Having been directly involved in the Google Fiber projects, I can
tell you there are a number of factors that caused them to take pause on the
deployments. One was the almost obstructionist attitude of pole owners (read
competitors to their broadband deployment). This forced a lot more of the
project deigns to underground deployment. In cities like San Jose and San
Francisco, there were a lot of requirements that cost more money than Google
budgeted for. In some respects Google kind of had the idea that cities would
remove obstacles like that to get them in their city. With so much existing
broadband already in place, this is certainly not the case. I think Google
thought all cities were going to have the attitude like they had with the first
cities who applied for Google to come to their cities (Like Kansas City did).
Google was also of the impression that they could design and permit
their networks and then cherry pick neighborhoods to deploy based on pre-sign
ups (in Google terms - fiberhoods). This creates a huge logistic problem in
planning construction especially with underground deployment. This also drove
up costs.
Google is still investigating the wireless options. What you will see
from them should be a hybrid network system. They will buy up dark fiber,
capacity on lit fiber, conduit space and whole fiber systems where they can.
They may use microwave to cross connect systems or bridge high construction
cost areas such as railroad crossings. They are looking at wireless to
basically go more from the curb to the customer, especially in MDU cases.
Existing competition and/or existing contracts within an MDU makes it risky to
do a wired play if they cannot assure themselves of a huge take rate within the
MDU. I see their wireless play as more of a high capacity short hop last mile,
but even then they will have challenges with spectrum, interference and
capacity.
While we all would think Google is a great company with resources to
do whatever they set their minds to, keep in mind I have seen a lot from the
inside. I like to equate them to a group of thirty somethings with ADD and too
much money. They also seem to have the attitude that older folks are too far
behind the times to possibly know what they are talking about. Google is
certainly not a utility infrastructure company and lack the people, tools and
skill sets to be one. They are their own best cheerleaders and they have a
dangerous habit of believing their own hype internally and are not real good at
listening to fresh viewpoints and outside input.
Thank You,
Brian Webster
www.wirelessmapping.com
www.Broadband-Mapping.com
-----Original Message-----
From: Af [mailto:af-boun...@afmug.com] On Behalf Of Chuck McCown
Sent: Wednesday, August 10, 2016 1:29 PM
To: af@afmug.com
Subject: Re: [AFMUG] Google fiber going microwave?
They may have great RF engineers, but you still cannot fit a camel
through the eye of a needle.
-----Original Message-----
From: Josh Reynolds
Sent: Wednesday, August 10, 2016 11:04 AM
To: af@afmug.com
Subject: Re: [AFMUG] Google fiber going microwave?
So, I get it. You guys are sitting around feeling so smug with your
WISP.
We're talking about one of the largest and most powerful companies in
the world though. Do you really think they don't have some of the best RF
engineering talent in the world on their payroll?
They're not doing anything different than many of us have done, which
is evaluate the business case for each technology and pick the most appropriate
one for the application. If it was going to cost you a couple hundred thousand
just to cross an intersection, you'd be doing the same thing too. It's the
smart play.
At least they're not doing this in LEC style, which would mean
"saying they can't do it unless they receive federal subsidies".
On Wed, Aug 10, 2016 at 11:59 AM, CBB - Jay Fuller
<par...@cyberbroadband.net> wrote:
Wait until they experience ducting ;)
----- Original Message -----
From: Bill Prince
To: af@afmug.com
Sent: Wednesday, August 10, 2016 11:48 AM
Subject: Re: [AFMUG] Google fiber going microwave?
It's apparently "too expensive" to do underground fiber. At least in
San Jose.
Anyone know anything about Webpass?
bp
<part15sbs{at}gmail{dot}com>
On 8/10/2016 9:44 AM, Gino Villarini wrote:
Google Fiber considering fixed microwave technology as alternative
to
fiber.
Interesting times!
http://arstechnica.com/information-technology/2016/08/google-fiber-del
ays-san-jose-project-may-switch-to-wireless-instead/?comments=1
