Works if you're looking at FB all the time.
We found that cat, and had it for dinner. Because I never saw the FB ad,
I don't have to feel guilty.
bp
<part15sbs{at}gmail{dot}com>
On 8/12/2016 11:16 AM, Eric Kuhnke wrote:
Facebook geolocated targeted ads can get very narrow. Just this
morning I saw someone in Seattle had paid for an ad to find their lost
cat. Screenshot attached.
On Aug 12, 2016 11:05 AM, <ch...@wbmfg.com <mailto:ch...@wbmfg.com>>
wrote:
Yeah, we do FB the heck out of the FTTH company.
*From:* Ken Hohhof <mailto:af...@kwisp.com>
*Sent:* Friday, August 12, 2016 11:54 AM
*To:* af@afmug.com <mailto:af@afmug.com>
*Subject:* Re: [AFMUG] Google fiber going microwave?
I assumed he was talking about his Internet-over-fiber business.
FB ads would be good for that because you can target small
geographic areas and also you get the sharing with friends. For
the McCown Tech business, yeah, FB doesn’t seem like a fit for
that because it’s B2B. The Youtube videos seem like a better
approach. An Amazon store wouldn’t hurt.
*From:* Mike Hammett <mailto:af...@ics-il.net>
*Sent:* Friday, August 12, 2016 12:50 PM
*To:* af@afmug.com <mailto:af@afmug.com>
*Subject:* Re: [AFMUG] Google fiber going microwave?
Pay for clicks and then just use it for exposure?
-----
Mike Hammett
Intelligent Computing Solutions <http://www.ics-il.com/>
<https://www.facebook.com/ICSIL><https://plus.google.com/+IntelligentComputingSolutionsDeKalb><https://www.linkedin.com/company/intelligent-computing-solutions><https://twitter.com/ICSIL>
Midwest Internet Exchange <http://www.midwest-ix.com/>
<https://www.facebook.com/mdwestix><https://www.linkedin.com/company/midwest-internet-exchange><https://twitter.com/mdwestix>
The Brothers WISP <http://www.thebrotherswisp.com/>
<https://www.facebook.com/thebrotherswisp>
<https://www.youtube.com/channel/UCXSdfxQv7SpoRQYNyLwntZg>
------------------------------------------------------------------------
*From: *"Travis Johnson" <t...@ida.net <mailto:t...@ida.net>>
*To: *af@afmug.com <mailto:af@afmug.com>
*Sent: *Friday, August 12, 2016 12:49:04 PM
*Subject: *Re: [AFMUG] Google fiber going microwave?
I understand that... but I don't think it's the kind of product
and people that will see an ad on FB, and click to buy right then.
Most of his customers are buying through distribution and other
sources, so I'm not sure he would see much ROI using FB ads.
Travis
On 8/12/2016 10:00 AM, Gino Villarini wrote:
actually, i beg to differ. FB gives you the tools to pinpoint
his market
On Fri, Aug 12, 2016 at 11:13 AM, Travis Johnson <t...@ida.net
<mailto:t...@ida.net>> wrote:
You have a very small population to cater to... and most
of them probably don't use FB. LOL
Travis
On 8/11/2016 11:11 PM, Chuck McCown wrote:
I wish you could teach me how to use FB for
marketing. I finally stopped paying google and bing
and my sales have gone way up. Go figure.
-----Original Message----- From: Travis Johnson
Sent: Thursday, August 11, 2016 9:50 PM
To: af@afmug.com <mailto:af@afmug.com>
Subject: Re: [AFMUG] Google fiber going microwave?
So... Google is going to do what WISP's have been
doing for 20 years
(before they were even called WISPs). That's hilarious.
"Fiber! Fiber! Fiber! That is the answer to
everything. We are doing
fiber everywhere!"
"Fiber is expensive, and we can never get an ROI with
that model...
let's look at wireless."
I'm still laughing... a company that size, with those
resources, and yet
they still seem to be clueless sometimes. I'm in
agreement, I doubt
Google will even be around in 20 years. I own several
e-commerce
companies (multi-million dollar ones), and we don't
spend a dime with
Google. One company spends $5k/month with Facebook and
it generates
$400k in sales, per month.
Google is becoming "old school"... the same way email
is compared to
texting... and the way texting/FB/Instagram is
compared to Snapchat.
These companies get big, really fast... but the
problem is, that means
someone else can do the same thing.
Travis
On 8/11/2016 6:26 PM, Robert Andrews wrote:
Sorry to sound like not a google fanboy but it's a
typical phd company.. They look at the paper pile
before the experience pile... & yes they will
eventually go down because of it...
On 08/11/2016 03:24 PM, Brian Webster wrote:
Having been directly involved in the Google
Fiber projects, I can tell you there are a
number of factors that caused them to take
pause on the deployments. One was the almost
obstructionist attitude of pole owners (read
competitors to their broadband deployment).
This forced a lot more of the project deigns
to underground deployment. In cities like San
Jose and San Francisco, there were a lot of
requirements that cost more money than Google
budgeted for. In some respects Google kind of
had the idea that cities would remove
obstacles like that to get them in their city.
With so much existing broadband already in
place, this is certainly not the case. I think
Google thought all cities were going to have
the attitude like they had with the first
cities who applied for Google to come to their
cities (Like Kansas City did).
Google was also of the impression that they
could design and permit their networks and
then cherry pick neighborhoods to deploy based
on pre-sign ups (in Google terms -
fiberhoods). This creates a huge logistic
problem in planning construction especially
with underground deployment. This also drove
up costs.
Google is still investigating the wireless
options. What you will see from them should be
a hybrid network system. They will buy up dark
fiber, capacity on lit fiber, conduit space
and whole fiber systems where they can. They
may use microwave to cross connect systems or
bridge high construction cost areas such as
railroad crossings. They are looking at
wireless to basically go more from the curb to
the customer, especially in MDU cases.
Existing competition and/or existing contracts
within an MDU makes it risky to do a wired
play if they cannot assure themselves of a
huge take rate within the MDU. I see their
wireless play as more of a high capacity short
hop last mile, but even then they will have
challenges with spectrum, interference and
capacity.
While we all would think Google is a great
company with resources to do whatever they set
their minds to, keep in mind I have seen a lot
from the inside. I like to equate them to a
group of thirty somethings with ADD and too
much money. They also seem to have the
attitude that older folks are too far behind
the times to possibly know what they are
talking about. Google is certainly not a
utility infrastructure company and lack the
people, tools and skill sets to be one. They
are their own best cheerleaders and they have
a dangerous habit of believing their own hype
internally and are not real good at listening
to fresh viewpoints and outside input.
Thank You,
Brian Webster
www.wirelessmapping.com
<http://www.wirelessmapping.com>
www.Broadband-Mapping.com
<http://www.Broadband-Mapping.com>
-----Original Message-----
From: Af [mailto:af-boun...@afmug.com
<mailto:af-boun...@afmug.com>] On Behalf Of
Chuck McCown
Sent: Wednesday, August 10, 2016 1:29 PM
To: af@afmug.com <mailto:af@afmug.com>
Subject: Re: [AFMUG] Google fiber going microwave?
They may have great RF engineers, but you
still cannot fit a camel through the eye of a
needle.
-----Original Message-----
From: Josh Reynolds
Sent: Wednesday, August 10, 2016 11:04 AM
To: af@afmug.com <mailto:af@afmug.com>
Subject: Re: [AFMUG] Google fiber going microwave?
So, I get it. You guys are sitting around
feeling so smug with your WISP.
We're talking about one of the largest and
most powerful companies in the world though.
Do you really think they don't have some of
the best RF engineering talent in the world on
their payroll?
They're not doing anything different than many
of us have done, which is evaluate the
business case for each technology and pick the
most appropriate one for the application. If
it was going to cost you a couple hundred
thousand just to cross an intersection, you'd
be doing the same thing too. It's the smart play.
At least they're not doing this in LEC style,
which would mean "saying they can't do it
unless they receive federal subsidies".
On Wed, Aug 10, 2016 at 11:59 AM, CBB - Jay
Fuller <par...@cyberbroadband.net
<mailto:par...@cyberbroadband.net>> wrote:
Wait until they experience ducting ;)
----- Original Message -----
From: Bill Prince
To: af@afmug.com <mailto:af@afmug.com>
Sent: Wednesday, August 10, 2016 11:48 AM
Subject: Re: [AFMUG] Google fiber going
microwave?
It's apparently "too expensive" to do
underground fiber. At least in
San Jose.
Anyone know anything about Webpass?
bp
<part15sbs{at}gmail{dot}com>
On 8/10/2016 9:44 AM, Gino Villarini wrote:
Google Fiber considering fixed microwave
technology as alternative to
fiber.
Interesting times!
http://arstechnica.com/information-technology/2016/08/google-fiber-del
<http://arstechnica.com/information-technology/2016/08/google-fiber-del>
ays-san-jose-project-may-switch-to-wireless-instead/?comments=1
