On Sat, Dec 31, 2011 at 12:59 PM, John Coryat <[email protected]> wrote:

> That's all fine and good for people who already have your app but those
> that are "shopping" won't see it unless they've already dismissed the
> negative comment.


True enough. But it helps in the sense that f a person leaves a negative
comment / rating, after I respond to to it, some of the people that see my
response jump to the market and bury the negative comment with positive
ones. I've also have the person update or remove their rating. So it helps
keep the positive comments at the top. After a while, people that would
otherwise leave a negative comment / rating for whatever reason will have
realized that that's not the way to go and will email for help or hold
back, preventing more negative comments and ratings.

And this is not only for responding to users, but proactively communicating
with them.

Perfect example: the last week or some I've had some server issue that has
rendered one key feature in the app fairly useless. I sent a message via
the app explaining the problem. I still got some emails about it asking
what the deal was, but in over a week I have not received a single negative
comment / rating due to this issue while I've been working it out.

By responding to existing users I've garnered a lot of good will and, from
my experience, absolutely helps curtail the negative comments and encourage
positive ones. Plus, it's cathartic to lay into the haters and rate their
rating of my app =) I've gotten a ton of emails from users that my
responses are their favorite "feature".

-------------------------------------------------------------------------------------------------
TreKing <http://sites.google.com/site/rezmobileapps/treking> - Chicago
transit tracking app for Android-powered devices

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