On 31/12/2011 22:52, TreKing wrote:
On Sat, Dec 31, 2011 at 12:59 PM, John Coryat <[email protected] <mailto:[email protected]>> wrote:

    That's all fine and good for people who already have your app but
    those that are "shopping" won't see it unless they've already
    dismissed the negative comment.


True enough. But it helps in the sense that f a person leaves a negative comment / rating, after I respond to to it, some of the people that see my response jump to the market and bury the negative comment with positive ones. I've also have the person update or remove their rating. So it helps keep the positive comments at the top. After a while, people that would otherwise leave a negative comment / rating for whatever reason will have realized that that's not the way to go and will email for help or hold back, preventing more negative comments and ratings.

And this is not only for responding to users, but proactively communicating with them.

Perfect example: the last week or some I've had some server issue that has rendered one key feature in the app fairly useless. I sent a message via the app explaining the problem. I still got some emails about it asking what the deal was, but in over a week I have not received a single negative comment / rating due to this issue while I've been working it out.

By responding to existing users I've garnered a lot of good will and, from my experience, absolutely helps curtail the negative comments and encourage positive ones. Plus, it's cathartic to lay into the haters and rate their rating of my app =) I've gotten a ton of emails from users that my responses are their favorite "feature".

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Interesting approach. In non-trivial apps it is always useful to have a system to notify users of something. I've had a few users changing their 1 star comment after they mail me and I fix their problem fast.
But most of them will not email you ever.


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