Something about using Jugs of Moonshine to describe (a) remedy or Mobility.
Almost makes me want to go back up in the woods.


On Thu, 7 Jul 2011 14:50:36 -0500, "Easter, David" <david_eas...@bmc.com>
wrote:
> Ø  I'd probably get fired if I used something called "BMC Mobility for
XXX"
> 
> Think of its use on jugs of moonshine rather than pornography, and
perhaps
> that'll go over better. ;-)
> 
> -David J. Easter
> Manager of Product Management, Remedy Platform
> BMC Software, Inc.
> 
> The opinions, statements, and/or suggested courses of action expressed in
> this E-mail do not necessarily reflect those of BMC Software, Inc.  My
> voluntary participation in this forum is not intended to convey a role as
a
> spokesperson, liaison or public relations representative for BMC
Software,
> Inc.
> 
> From: Action Request System discussion list(ARSList)
> [mailto:arslist@ARSLIST.ORG] On Behalf Of Pierson, Shawn
> Sent: Thursday, July 07, 2011 12:47 PM
> To: arslist@ARSLIST.ORG
> Subject: Re: BMC Software Acquires Aeroprise
> 
> **
> David,
> 
> I'd probably get fired if I used something called "BMC Mobility for XXX"
in
> my place of employment, as we are a family-friendly business.
> 
> Instead, since we're all Remedy folks here, you could use a variable name
> in the Remedy form, something like $ApplicationName$ would seem less
> inappropriate.
> 
> Thanks,
> 
> Shawn Pierson
> Remedy Developer | Southern Union
> 
> From: Action Request System discussion list(ARSList)
> [mailto:arslist@ARSLIST.ORG] On Behalf Of Easter, David
> Sent: Thursday, July 07, 2011 11:56 AM
> To: arslist@ARSLIST.ORG
> Subject: Re: BMC Software Acquires Aeroprise
> 
> **
> FYI, if you're really interested, "BMC Mobility" is the over-arching name
> to be used across BMC.  However, since this acquisition is targeted
> specifically at the Remedy ITSM Suite, a modifier needed to be put in
place
> to indicate it's associated with Remedy.   Thus it is "BMC Mobility for
> XXX" where XXX is, in this case, IT Service Management (or ITSM).
> 
> When other mobility solutions are introduced, they'd be associated with
> their own areas - i.e. the XXX would be the other Suite(s) within BMC.
> 
> -David J. Easter
> Manager of Product Management, Remedy Platform
> BMC Software, Inc.
> 
> The opinions, statements, and/or suggested courses of action expressed in
> this E-mail do not necessarily reflect those of BMC Software, Inc.  My
> voluntary participation in this forum is not intended to convey a role as
a
> spokesperson, liaison or public relations representative for BMC
Software,
> Inc.
> 
> From: Action Request System discussion list(ARSList)
> [mailto:arslist@ARSLIST.ORG] On Behalf Of arslist
> Sent: Thursday, July 07, 2011 09:37 AM
> To: arslist@ARSLIST.ORG
> Subject: Re: BMC Software Acquires Aeroprise
> 
> **
> I'm surprised it isn't BMC Remedy ITSM Mobility
> BMCRITSMM
> 
> I'm sure everyone will shorten it to BMC Mobility and expect a motorized
> blue wheelchair.
> 
> I know it isn't Friday, but now that BMC has renamed everything over the
> past few months ........  Thursday, the new Friday.
> 
> That being said, an acquisition that makes a lot of sense.
> 
> .... Dan
> From: Action Request System discussion list(ARSList)
> [mailto:arslist@ARSLIST.ORG] On Behalf Of Chowdhury, Tauf
> Sent: July 7, 2011 10:21 AM
> To: arslist@ARSLIST.ORG
> Subject: Re: BMC Software Acquires Aeroprise
> 
> **
> What? What's wrong with BMCMITSM? It rolls right off the tongue.
> 
> From: Action Request System discussion list(ARSList)
> [mailto:arslist@ARSLIST.ORG] On Behalf Of Meyer, Jennifer L
> Sent: Thursday, July 07, 2011 10:13 AM
> To: arslist@ARSLIST.ORG
> Subject: Re: BMC Software Acquires Aeroprise
> 
> **
> How does BMC manage to slaughter the names of the products it acquires so
> thoroughly?  "Aeroprise" was good.  It was pronounceable.  It was
> memorable.  "BMC Mobility for IT Service Management" is forgettable
garble.
> 
> Jennifer Meyer
> Remedy Technical Support Specialist
> State of North Carolina
> Office of Information Technology Services
> Service Delivery Division ITSM & ITAM Services
> Office: 919-754-6543
> ITS Service Desk: 919-754-6000
> jennifer.me...@nc.gov<mailto:jennifer.me...@nc.gov>
> http://its.state.nc.us<http://its.state.nc.us/>
> 
> E-mail correspondence to and from this address may be subject to the
North
> Carolina Public Records Law and may be disclosed to third parties only by
> an authorized State Official.
> From: Action Request System discussion list(ARSList)
> [mailto:arslist@ARSLIST.ORG] On Behalf Of Jason Miller
> Sent: Thursday, July 07, 2011 9:57 AM
> To: arslist@ARSLIST.ORG
> Subject: BMC Software Acquires Aeroprise
> 
> **
> 
> http://www.bmc.com/home/2011/bmc-acquires-aeroprise.html
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