That short blurb is a gem - right on the money... anyone who ever
studied marketing will see the validaty of it.
--- In AsburyPark@yahoogroups.com, "jandlinap" <[EMAIL PROTECTED]> wrote:
>
>
>
> I agree with you... my concern is not about me... my responsibility
> is to get you to come in the door..once you get to Asbury Park... I
> think it is the responsibility of a chamber(not just here but
> everywhere)...and a city to market the city to bring people to the
> streets. We are positioned to really move ahead...This economy is
> difficult...but could be used for our advantage...if people want to
> stay closer to home...we have great destinations...we need to
market
> our great city to those outside of a 20mile radius...and we need to
> re educate those within the 20 mile radius that AP is safe...still
a
> stigma...
>
>
>
>
>
>
>
>
>
>
>
>
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>
>
>
> --- In AsburyPark@yahoogroups.com, "oakdorf" <oakdorf@> wrote:
> >
> > --- In AsburyPark@yahoogroups.com, "jandlinap" <jandlinap@> wrote:
> > >
> > > -
> > >
> >
> > and you do a great job of marketing your business. It's part of
> your
> > costs. If you contribute to the chamber as well, that provides
> > additonal reach via amount of available $ (it should). No one is
> ever
> > going to agree. What if someone eats at another place and not
> yours?
> > Were your $ wasted?
> >
> > Again, the boardwalk and downtown throughout history always
> competed.
> > The boardwalk merchants wanted people on the boardwalk and
downtown
> > merchants want people downtown.
> >
> > You serve a brunch. You should be able to have early morning bech
> > goers.. if people are here on summer days ro nice weekends, most
> like
> > to see water. X number of people will come to water to eat. You
> need
> > an overflow of X's, not so nice beach weather or other means of
> > getting people to the downtown. Coupons might work for off hours
or
> > summer afternoons. People.
> >
> > I sell stuff (mostly information) on the Internet. I need lots of
> > information. I need lots of vistors. The more vistors I have, the
> > more money I have a CHANCE of making. Repeat vistors might be
used
> to
> > the infomrmation and use the site differently then a new vistor
and
> > therefore, not buy or search the way I want. Same as a new vistor
> or
> > repeat vistor to the boardwalk - or the downtown. It's possible
> that
> > some people will always go back to the same place to eat -others
> will
> > experiment.
> >
> > It's a basic business model.
> >
> > You need people or traffic. A % of them will buy from you. I
might
> > see 6-7%. That's if I have 3,000 vistors or 10,000 or 30,000. I
am
> > spending time, and money to increase that.
> >
> > Here's another example.
> >
> > For the asburyboardalk.com website, I have spent over $1500
> > advertising it. Why? It ranks among the top in all search results
> > already..BUT, my ad, with that limited budget has appears over
TWO
> > MILLION times on numerous websites with a small % actaully
clicking
> > it and coming to the website. So wants in it for me? Good
question.
> >
> > I run my ads for real estate.
> >
> > And, as a public service ): , I have a fairly upto date dining
> guide
> > and club guide etc. I think I asked the chamber to contribute
> towards
> > advertising on the website because $100 / month TOTAL goes along
> way.
> > I know how many people look at the dining guide and events (which
> > should be expanded...).
> >
> > Good food, good prices and good atomsphere go along way to repeat
> > business. Keep it up.
> >
>
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