David, Well, where IS the consumer retention of marketing efforts? Who IS keeping tracking of how repeat business occurs? What IS the amount of time between when a first-time visitor comes to AP b/c of a promo push and returns of his own volition because s/he wants to experience something else (or repeat the pleasant experience had the first time)? Where IS that data?
LaPlaca came TO AP from Point and started out modestly and hopefully enough in the Woolworth incbuator. So did Organic Style, to name another business in there. She's now on Cookman. LaPlaca moved TO the Boardwalk. Now it's back in Point where it started. No one wanted to cooperatively work together so LaPlaca could stay and an empty storefront could be filled. Terrible way of doing business. Now, on to the incubator. It's troublesome that you cast it as "true" only if it has a government subsidy. It does not one. In the free market you can still have an incubator. If a start-up business grows and is successful and wants to move to more a more visible location w/ maybe more square footage, it does. Zebu in Red Bank started out in this hole-in-the-wall location by the Red Bank train station. Great coffee and baked goods for people on the go. It wanted to expand and believed it could take the interest of commuters with them to a downtown location. It moved to Broad Street. It started small. Was successful. Went big. No government subsidies. Ditto, Organic Style. Ditto the Harrison. It, too, started out in a small location on 5th Avenue, attracted a following and moved to Cookman. Ditto Viva's [Bistro Ole's start-up name before it MOVED from the same 5th Avenue location to Main and Mattison] Ditto, Clementine's which moved to Belmar. That narrow footprint on 5th between Main and Steiner Avenue is now home to Layla's. That address is an incubator. No government subsidies. But at the same time, NO promotion by the business community looking to attract other business here. The downsize to free-market capitalism is that is sometimes behaves like a free-for-all ~ until you lose your shirt (double entendre intended). Helen ________________________________ From: oakdorf <oakd...@yahoo.com> To: AsburyPark@yahoogroups.com Sent: Thu, October 14, 2010 12:35:56 PM Subject: [AsburyPark] Re: gone from the boardwalk Radical? Tons of money (well tens of thousands) get dumped into various marketing campaigns that are more or less temporary - where's the consumer retention of the marketing efforts? Again, it's not the landlord's responsibility. If the landlord wanted to run a business - they buy the building and open a bar, a clothing store or whatever it is. They chose not to. The guy buying the upstage - paid a nice ransom for a broken down building that has "bits" of history tied to it. And he will be spending tons more for engineering, legal, architecture fees - let alone modern day construction - for safety, ada compliance, noise structure etc. Kiss his ass - it's HIS money. Not the city nor gov bailout money. He will be the owner and I guess the operator. Ditto for Robert Legre - poured tons of money in. Hey, I want to live on central park - can't you just let me live there? A true incubator has to be supported financially by someone - kind of like charter schools or public schools. Should the CITY invest in a new building OR how about THIS - BUILD a business incubator on Springwood ave.... WHY NOT? You want a private person to pay taxes and everything else that goes along with owning a building to give FREE rent so a business that can't support itself stay in business? Go to a mall. Stores come and go. It's a fact of life. Locations don't always work out -despite the best intentions of the owners. Mcdonalds even closes locations or moves them. So did Wawa. Asbury is a tough market - especially when you open a business that doesn't cater to the real population of the town. Guess what AP Business is one of the most profitable? Go ahead. As reported in major papers - a 23% gain.... Blame the landlord. Kind of like blaming the banks on their shoddy paperwork and giving homeowners a greenlight to not pay their mortgage. Homeowners HAVE TO PAY someone, you can't just stop paying....or can you? So when you find someone to give me a place to live either on the ocean or on central park (why not both) for free or near free, let me know. My business incubator goal one day is: http://www.urbanhightech.com ( I just need about 20,000 sq ft of free rent, equipment, volunteers, cash, etc....) It's all in my head. That should be scary enough by now for most of you. [Non-text portions of this message have been removed] ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AsburyPark/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/AsburyPark/join (Yahoo! ID required) <*> To change settings via email: asburypark-dig...@yahoogroups.com asburypark-fullfeatu...@yahoogroups.com <*> To unsubscribe from this group, send an email to: asburypark-unsubscr...@yahoogroups.com <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
