opaqueice;220787 Wrote: 
> 
> On this issue of long-term versus short-term A/B comparisons, there is
> some research on the topic.  It demonstrates that auditory memory is
> quite short-lived - in other words that people are much more sensitive
> at distinguishing subtle differences when the sounds are played close
> together in time (a few seconds apart, typically).
> 
> Huge quantities of other research across many fields has proven what
> Darren mentions above - that psychological suggestion is both
> unpredictable and extremely powerful
Both true.

However, ISTM that designing your DBT around the problem of long term
auditory memory, gives you a fundamental problem in justifying a DBT
methodology that is primarily validated in the drug industry, without
any such short term considerations.

You are not generally testing the very short term effects of a drug
using DBT, and neither should you be doing so with a music reproduction
system.  What's important in both cases is the longer term effects.  The
fact that auditory memory is short, shouldn't govern the adoption of a
test methodology that's inappropriate to what you actually need to
test.

Therefore IMV, the only thing that a short A/B test is any good for at
all, is to determine whether you can hear a difference between A and B.
Adding any additional parameters, such as which is which, or which you
prefer, only introduces additional unnecessary cerebral processing into
the experiment, which can easily distort the results.


-- 
Patrick Dixon

www.at-tunes.co.uk
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