mlsstl wrote: > Unfortunately, the magic wire and tweak got its foothold in the hobby > for two reasons. First, the price competition, especially with big box > stores and internet sales, for speakers and gear got so intense that > those remaining on the sales side desperately needed some high-margin > stuff. Second, the level of technical interest in the hobby > (particularly at your DIY level) subsided over the years which left a > base of consumers who were perhaps a bit more susceptible to the pitches > for magic wires.
Great insight! I never thought of the Magic/Monster Cable phenomena from the sales/margin prospective. That goes a long in helping to explain why the mass market audio retails so willingly push overpriced cables onto the unsuspecting public. Mass market Blu-ray player: $79 with a razor thin profit margin. Magic HDMI cable: $79 with a super wide profit margin. Total: $160 with a workable profit margin. ------------------------------------------------------------------------ ralphpnj's Profile: http://forums.slimdevices.com/member.php?userid=10827 View this thread: http://forums.slimdevices.com/showthread.php?t=94485 _______________________________________________ audiophiles mailing list audiophiles@lists.slimdevices.com http://lists.slimdevices.com/mailman/listinfo/audiophiles
