ralphpnj wrote: > I'm not sure about that Southern Seas voyage but I am pretty sure that > no matter hard we tried we could not build and sell a audiophile music > server for $3,000 that would be a success. > > Here's why: > > Let's say the cost to design and manufacture each music server comes up > to roughly $1,500 and we set the retail price at $3,000 which leaves a > hefty 50% profit. > > So far so good but.... > > Now we have to add in the cost of advertising in the various high end > audio magazines and web sites > > plus the cost of providing long term loans of the music server (i.e. > free units) to the same magazines and web sites > > plus the cost of visiting each reviewer at each magazine and web site to > set up music server and buy them dinner (this could run into serious > money with air fare and hotels) > > plus the cost of exhibiting at all the various high end audio shows > (this could run into serious money with air fare and hotels) > > plus the cost of developing and listing both an iPhone and android app > > As you can see even with a what appears to be a hefty 50% profit margin > we would barely break even, if not actually lose money. I think in order > to be safe we need to sell the music server for at least $10,000 Run it as a crowdfunding campaign on Indiegogo of Kickstarter and you might get all (or almost) of those costs covered ;-) Add the viral marketing for this campaign at the usual "audiophile" forums and the chances that the project will come alive aren't too bad i would guess.
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