i had same problem some days ago, i think you must load 3ds file format.So,i suggest you clear up the 3ds's texture and material infomation ,and do below steps in 3dMax :
1. Open "Maxscript Listener" by click F11; 2. Copy the Max Script "for i in selection do try i.material = undefined catch()" in there; 3. Choose it,and push "Shift + Enter" to run the scripte; And then,the 3ds should be given the texture again,i hope it works.
