> Not really, why do I need to see a sites ads to evaluate it's content?


Because the ads are an intrinsic part of the site's content. That's what
the owner of the content has decided comprises the full work, and
therefore that's what you have been granted permission to use. 

Consumer choice in this case is not for you to block the site's adverts
and deliver yourself a derivative work, but for you to either consume
the content intact or not at all.

Seb


--
Sebastian Potter
 
Technical Project Manager, BBC Children's Interactive

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