On 14/06/07, Stephen Deasey <[EMAIL PROTECTED]> wrote:
Creating an artificial scarcity of bits and charging for them is just a round about way of charging for a genuinely scarce resource: the time and effort of creators. Because the scarce bits model no longer works, creators will have to charge differently: - More directly, e.g. I will play may guitar and sing if you pay at the door - Less directly, e.g. I will tell people to buy your perfume if you pay me
What's interesting is that there are multiple models for how this works, and I suspect there's no "on size fits all" approach. For example, one of the common examples of how a non-DRM system could work to pay for creativity in music is "give away the recordings, make money on the tours". But you can also turn that around: for example, Apple is "sponsoring" free gigs, while selling recordings of the gigs (hopefully DRM free, although I suspect that will be down to which record companies are involved). The idea is that you're paying for the convenience of being able to download them from a trusted source, fast, and with the quality you want. You pay for ease-of-download.