My understanding is that the BBC's strategy is to treat the UK and
rest-of-world markets differently, with a profit orientation on the
World side. Technical geolocalisation solutions are indeed doomed to
failure in my view. Those sly devils at Google showed me a sponsored
link last week promising international access to UK iPlayer through a
proxy.

As a former musician and record producer, you'll have no pity from me
for the rapacious vultures of the music biz :-)

But I'm speaking generally about digital disruption. The free-to-air
model is now the free-to-world model. I'm actually much more worried
about newspapers.

Sean.



On Wed, Oct 7, 2009 at 1:37 PM, Mo McRoberts <m...@nevali.net> wrote:
> On Wed, Oct 7, 2009 at 12:04, Sean DALY <sdaly...@gmail.com> wrote:
>
>> How can they be compensated fairly for their work? A watermarking
>> scheme which counts downloads or views, and apportions revenues
>> accordingly? That would possibly mean a shift away from
>> overcompensation of big names and a reduction of middlemen, not bad
>> things
>
> What, in your mind, are they being (additionally) compensated for?
> Bearing in mind that in this context, the broadcasts are being made to
> about 50 million people freely over the airwaves and the
> rights-holders are already paid for this.
>
> Anybody within that group of 50 million has already been compensated
> on behalf of through the commissioning process. If a significant
> proportion of the downloaders of your FTA UK content are themselves
> within the UK, as a rights-holder I’d be asking myself why they’re
> having to resort to illicit means to obtain content they already had
> rights to receive and time-shift. Then I’d try to fix it.
>
> Once you start going outside of the UK, things are more complicated.
> One thing is critically evident as things have changed over the past
> few years: artificial geographically-based restrictions are doomed to
> failure. If you have to wait weeks, or even months (and sometimes
> years) to get the same content legally in your region, the
> rights-holders have shot themselves in the foot.
>
> The broadcast industry would do well to learn from the mistakes the
> music industry made: artificial scarcity, legal threats, hyperbole and
> DRM only actually achieve the intended results for a painfully short
> period of time.
>
> M.
>
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