James Hedly writes: >Rationalism is not going to get someone to consider radionics. It is emotion >that sells products. Emotions like pride or having the best farm in the >district. The whole angle of sustainability in farming brings out a whole >new group of emotions. How about making the farm a more safe working >environment. What about the health of wife and kids. Farmers know now the >effects of the chemicals that they use. >The market for radionics is within the top 3% of primary producers. Out of >that 3% it is those that are the most innovative and are prepared to try >out new ideas who need to be targeted. >Having said that the problem then becomes how do we get to those people. >Promoting and marketing Agricultural Radionics is really no different to >marketing anything else.
Dear James, et. al., Too right, mate. But I did grow up in advertising, and I've studied advertising psychology a bit even though I never went into it. My observation has been that the things that usually get the most advertising are the things that are worse than worthless, like beer, cigarettes and bad politicians. Well, beer isn't so bad, but it is the worst beers that get the most advertising. Anyway as you can imagine I've not beet too keen on adverts. Mostly we've kept our heads down by looking to the organic and sustainable bunch for disseminating what we know. But, for example, two of the brightest stars amongst my clients--one is a large scale vegetable grower in Canada, another is a dairyman in Mexico--are coming from the conventional mindset. They both took to dowsing like swans to a lake, both have radionic instruments, both call or e-mail me a couple times a week for further mentoring, both are getting results that have them real excited. The one in Canada has a Kelly and a one card Malcolm Rae instrument. The one in Mexico has a four card Rae instrument. Neither one has more than a rudimentary idea of what they can do with them, but for starts they are learning how to make their own reagents for their field broadcasters and they are learning how to regenerate their atmosphere so it rains once again--and these uses alone have more than paid for their equipment in their first year. Granted they are both farming on a large enough scale--hundreds of acres--that a little improvement means a lot of dollars. I turn them on to everything good that I know about. Both are making compost tea now, for example. Both have given up chemical nitrogen and phosphorus fertilizers. The one in Canada is resolved this year to discontinue all toxic sprays because he saw very clearly last year that they did more damage than good, plus they affected his health as well. Both had their best year ever last year in terms of income. Both are studying their asses off learning all they can as fast as they can. It won't be that much longer and they won't need me any more. It gives me a good feeling. I'll admit I'm not comfortable with the idea of going head to head in the marketplace with the chemical ag boys. They've got hundreds of billions if not trillions of dollars worth of muscle to lean on us with, and we are still in the pusilanimous thousands and tens of thousands. So I think we'd better keep our heads down a bit longer and not get them to take us seriously. What I like particularly well about Australia is it isn't nearly so dismal an atmosphere in this regard as the states. I don't think the chemical industry has farmers nearly so much in their grip in Australia--for one thing Australian farmers are working with a much lower budget in most cases. So I've more hope for waking up conventional farmers in Australia than here in the US at present. Note that two of my brightest clients were conventional but were not in the US. Well, you said something earlier about how we need to find out what the farmers perceive as their needs and address THAT. In the marketplace that is known as market research. And you're correct. That's how it is done. Now, what can we do in terms of market research? For starters we can be sure a lot of farmers want a magic potion and not something they have to think about. And we aren't selling that. So we can only market research what we have to offer. But even so, . . . I hooked up with these two conventional guys because they were wanting to get out of conventional and do something different and I happened to catch their attention in their early exploration of alternatives. That probably was just dumb luck. But it also means there must be a LOT of people looking for some way out of conventional. And if my experience is any indication radionics/biodynamics is the quickest, easiest way out that there is. These guys both went a LONG ways in one year and will complete their transition off of chemical inputs in this, their second year--to the point they will no longer be going off their farms for either nitrogen or phosphorus, to say nothing of cutting out all toxics. AND they've both saved a bundle on irrigation. It's like a dream come true for them. So in terms of market research, suppose we asked: Are you barely making it using conventional methods? Are you sickened by the use of toxic chemicals? Are you burdened by increasing fertilizer costs? Are you swamped by irrigation expenses? Do you keep seeing your land go downhill? Do you have a heartfelt, spiritual desire to farm? Do you want to farm in harmony with the universe? Do you want your farm to become self-sufficient? Is it okay with you to dance to a different drummer? Can you do what it takes to learn a new/old paradigm? If the answers above are all "Yes!", then Quantum Agriculture may be for you. Inquire. . . . . . . I value your input, James, and I invite the input of others on this. Let's see what can be done. Best, Hugh Visit our website at: www.unionag.org
