Karyn-- In this breed, traditionally conscientious breeders do not advertise in newspapers.....probably because they do not have a perceived need to do so. There are, of course, exceptions. The exceptions are relatively rare, hence all newspaper advertising raises the curiosity of concerned fanciers.
Newspaper ads have revealed seedy or helpful things like: 1) dogs on limited registration being bred without the dog's breeder's knowledge 2) dogs whom breeders sold with contracts being bred outside the tenets of the contractual agreement 3) a breeder's heightened awareness of a need to follow up more closely on progeny 4) a reference for future contact with the breeder of a dog later found in a shelter 5) puppies offered whose parents are tested for some genetic diseases and who are offered for sale with spay/neuter agreements I don't think advertising is, in and of itself, a bad thing. As to the differences between Internet and newspaper advertising? They reach two different markets. The latter is more expensive. I'm sure there are other differences as well. Ruth Reynolds