> > >The paragraph begins by saying that the merchants fear the risk of fraud, >then goes on to conclude that customers can feel safe when purchasing >from a Thawte-endorsed merchant. > >What does that have to do with mitigating the merchant's risk of fraud? > > This kind of reminds me of the shampoo which "makes your hair 37% shinier". (This is probably measured by a hair-shininess-meter.)
I'd rather prefer adspams which went like "Hey, buy our certificate! It's good and cheap! If you don't buy from us, we will grind a cat! Bye!" - Csongor
