On Mon, Mar 4, 2024 at 7:00 PM Paul Jensen <pauljen...@chromium.org> wrote:

>
>
> On Wed, Feb 28, 2024 at 12:24 PM Yoav Weiss (@Shopify) <
> yoavwe...@chromium.org> wrote:
>
>>
>>
>> On Thu, Feb 22, 2024 at 6:07 PM 'Orr Bernstein' via blink-dev <
>> blink-dev@chromium.org> wrote:
>>
>>> Contact emails
>>>
>>> pauljen...@chromium.org
>>>
>>>
>>> Explainer
>>>
>>> Downsampled forDebugOnly: https://github.com/WICG/turtledove/pull/1020
>>>
>>> Increase number of component ads:
>>> https://github.com/WICG/turtledove/pull/1003
>>>
>>>
>>> Specification
>>>
>>> Downsampled forDebugOnly: https://github.com/WICG/turtledove/pull/1023
>>>
>>> Increase number of component ads:
>>> https://github.com/WICG/turtledove/pull/1004
>>>
>>>
>>> Summary
>>>
>>> Downsampled forDebugOnly:
>>>
>>> The forDebuggingOnly.reportAdAuctionWin() and
>>> forDebuggingOnly.reportAdAuctionLoss() (fDO) APIs were added to the
>>> Protected Audience (PA) API to allow debugging from within bidding and
>>> scoring scripts in PA auctions.  We originally intended to remove these
>>> APIs at third-party cookie deprecation (3PCD) time, but received feedback
>>> that they were essential for doing root cause analysis in escalation
>>> situations (i.e. critical crash).  Instead of removing debug reports
>>> entirely, we now plan to heavily downsample them at 3PCD time as follows:
>>> they will only send a report with a 1/1000 probability.  Furthermore, if a
>>> report is sent, the browser will not send another for 3 years (“lockout”),
>>> and if a report is not sent (999/1000 of the time), future calls to the fDO
>>> API from the calling origin will be ignored for 2 weeks 90% of the time and
>>> 1 year 10% of the time (“cooldown”).  To avoid biasing towards new browser
>>> installs (which aren’t in lockout or cooldown), we may place new browser
>>> installs initially in a shorter lockout period. For now, until 3PCD, we’ll
>>> expose whether a fDO caller is in the “lockout” or “cooldown” periods.
>>>
>>> Increase number of component ads:
>>>
>>> Today, PA allows selection of ads containing 20 component ads (aka
>>> product level ads).  We plan to increase this number from 20 to 40 as we
>>> received feedback that ads with higher numbers of components were critical
>>> (e.g. for ads that rotate through 3 sets of 12 products).
>>>
>>
>> Can you expand on the implications of increasing that number? What's the
>> tradeoff involved?
>>
>
> As discussed on github here
> <https://github.com/WICG/turtledove/issues/810> and in person here
> <https://github.com/WICG/turtledove/blob/main/meetings/2023-10-04-FLEDGE-call-minutes.md#leo---discussion-about-increasing-the-number-of-ad-components-entering-the-bid-from-20-to-40-httpsgithubcomwicgturtledoveissues810>,
> we've heard from adtechs that large portions of their ad inventory cannot
> be displayed without allowing higher numbers of component ads, so
> increasing this number restores more publisher site revenue.  The downsides
> to increasing this number are fairly minor:  There's a negligible privacy
> impact as the component ads are not shared with PA reporting scripts, are
> required to be k-anonymous, and when displayed, each component ad can be
> isolated from each other in separate Fenced Frames.
>

I understand the benefits of increasing the number of ads, but are there
any pointers to past discussion/analysis RE the privacy impact? I
understand it's not huge (and it's not my role to judge the privacy risk -
that's what the privacy review is for). I'd just love to better understand
this :D


>
>
>>
>>
>>>
>>> Blink component
>>>
>>> Blink>InterestGroups
>>> <https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>
>>>
>>>
>>> TAG review
>>>
>>> The parent proposal, Protected Audience, is still pending:
>>> https://github.com/w3ctag/design-reviews/issues/723
>>>
>>>
>>> TAG review status
>>>
>>> Pending
>>>
>>>
>>> Risks
>>>
>>>
>>> Interoperability and Compatibility
>>>
>>> Downsampled forDebugOnly: No expected breakage before 3PCD as the
>>> downsampling will not be performed until then.  For now only the status of
>>> whether a fDO caller is in the “lockout” or “cooldown” periods is exposed.
>>> After 3PCD, the downsampling will surely disrupt some potential uses of the
>>> reporting channel, but this is an essential privacy requirement of the
>>> Protected Audience API.
>>>
>>> Increase number of component ads: This is an increase to the limit, so
>>> no breakage is expected.
>>>
>>>
>>> Gecko & WebKit: No signal on parent proposal, Protected Audience.
>>> Asked in the Mozilla forum here
>>> <https://github.com/mozilla/standards-positions/issues/770>, and in the
>>> Webkit forum here
>>> <https://github.com/WebKit/standards-positions/issues/158>.
>>>
>>>
>>> Web developers:
>>>
>>> Downsampled forDebugOnly: Discussed here
>>> <https://github.com/WICG/turtledove/issues/632> and in person here
>>> <https://github.com/WICG/turtledove/blob/main/meetings/2024-01-17-FLEDGE-call-minutes.md#:~:text=on%20the%20URL.-,forDebuggingOnly%20availability,-%2D%20%23632>
>>> .
>>>
>>> Increase number of component ads: Discussed here
>>> <https://github.com/WICG/turtledove/issues/810> and in person here
>>> <https://github.com/WICG/turtledove/blob/main/meetings/2023-10-04-FLEDGE-call-minutes.md#leo---discussion-about-increasing-the-number-of-ad-components-entering-the-bid-from-20-to-40-httpsgithubcomwicgturtledoveissues810>
>>> .
>>>
>>>
>>> Debuggability
>>>
>>> Use of both APIs is debuggable via DevTools debugging of Protected
>>> Audience bidding and scoring scripts.
>>>
>>>
>>> Will this feature be supported on all six Blink platforms (Windows, Mac,
>>> Linux, ChromeOS, Android, and Android WebView)?
>>>
>>> It will be supported on all platforms that support Protected Audience,
>>> so all but WebView.
>>>
>>>
>>> Is this feature fully tested by web-platform-tests
>>> <https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
>>> ?
>>>
>>> We plan to land web-platform-tests for both features shortly.
>>>
>>>
>>> Flag name on chrome://flags
>>>
>>> None
>>>
>>>
>>> Finch feature name
>>>
>>> FledgeEnableFilteringDebugReportStartingFrom, FledgeAdComponentLimit
>>>
>>>
>>> Requires code in //chrome?
>>>
>>> False
>>>
>>>
>>> Estimated milestones
>>>
>>> Shipping on desktop and Android in M122.
>>>
>>>
>>> Anticipated spec changes
>>>
>>> None related to these features.
>>>
>>>
>>> Link to entry on the Chrome Platform Status
>>>
>>> https://chromestatus.com/feature/5099305180594176
>>>
>>>
>>> This intent message was generated by Chrome Platform Status
>>> <https://chromestatus.com/>.
>>>
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>>> .
>>>
>>

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