LGTM1

On Monday, March 11, 2024 at 4:21:36 PM UTC-4 Paul Jensen wrote:

On Wed, Mar 6, 2024 at 12:07 PM Yoav Weiss (@Shopify) <
yoavwe...@chromium.org> wrote:



On Mon, Mar 4, 2024 at 7:00 PM Paul Jensen <pauljen...@chromium.org> wrote:



On Wed, Feb 28, 2024 at 12:24 PM Yoav Weiss (@Shopify) <
yoavwe...@chromium.org> wrote:



On Thu, Feb 22, 2024 at 6:07 PM 'Orr Bernstein' via blink-dev <
blink-dev@chromium.org> wrote:

Contact emails

pauljen...@chromium.org


Explainer

Downsampled forDebugOnly: https://github.com/WICG/turtledove/pull/1020

Increase number of component ads: https://github.com/WICG/
turtledove/pull/1003


Specification

Downsampled forDebugOnly: https://github.com/WICG/turtledove/pull/1023

Increase number of component ads: https://github.com/WICG/
turtledove/pull/1004


Summary

Downsampled forDebugOnly:

The forDebuggingOnly.reportAdAuctionWin() and 
forDebuggingOnly.reportAdAuctionLoss() 
(fDO) APIs were added to the Protected Audience (PA) API to allow debugging 
from within bidding and scoring scripts in PA auctions.  We originally 
intended to remove these APIs at third-party cookie deprecation (3PCD) 
time, but received feedback that they were essential for doing root cause 
analysis in escalation situations (i.e. critical crash).  Instead of 
removing debug reports entirely, we now plan to heavily downsample them at 
3PCD time as follows: they will only send a report with a 1/1000 
probability.  Furthermore, if a report is sent, the browser will not send 
another for 3 years (“lockout”), and if a report is not sent (999/1000 of 
the time), future calls to the fDO API from the calling origin will be 
ignored for 2 weeks 90% of the time and 1 year 10% of the time 
(“cooldown”).  To avoid biasing towards new browser installs (which aren’t 
in lockout or cooldown), we may place new browser installs initially in a 
shorter lockout period. For now, until 3PCD, we’ll expose whether a fDO 
caller is in the “lockout” or “cooldown” periods.

Increase number of component ads:

Today, PA allows selection of ads containing 20 component ads (aka product 
level ads).  We plan to increase this number from 20 to 40 as we received 
feedback that ads with higher numbers of components were critical (e.g. for 
ads that rotate through 3 sets of 12 products).


Can you expand on the implications of increasing that number? What's the 
tradeoff involved?


As discussed on github here <https://github.com/WICG/turtledove/issues/810> 
and in person here 
<https://github.com/WICG/turtledove/blob/main/meetings/2023-10-04-FLEDGE-call-minutes.md#leo---discussion-about-increasing-the-number-of-ad-components-entering-the-bid-from-20-to-40-httpsgithubcomwicgturtledoveissues810>,
 
we've heard from adtechs that large portions of their ad inventory cannot 
be displayed without allowing higher numbers of component ads, so 
increasing this number restores more publisher site revenue.  The downsides 
to increasing this number are fairly minor:  There's a negligible privacy 
impact as the component ads are not shared with PA reporting scripts, are 
required to be k-anonymous, and when displayed, each component ad can be 
isolated from each other in separate Fenced Frames.


I understand the benefits of increasing the number of ads, but are there 
any pointers to past discussion/analysis RE the privacy impact? I 
understand it's not huge (and it's not my role to judge the privacy risk - 
that's what the privacy review is for). I'd just love to better understand 
this :D 


WRT the privacy impact, as it's negligible, there isn't much to discuss so 
there isn't much prior discussion/analysis other than in this email thread 
and in the two links I posted before.  If there's some aspect you'd like to 
discuss further or dig into more, I'm happy to engage.


Fair enough. I'd have loved more discussion on this, but it's not a blocker.
 

 



 

 


Blink component

Blink>InterestGroups 
<https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>


TAG review

The parent proposal, Protected Audience, is still pending: 
https://github.com/w3ctag/design-reviews/issues/723


TAG review status

Pending


Risks


Interoperability and Compatibility

Downsampled forDebugOnly: No expected breakage before 3PCD as the 
downsampling will not be performed until then.  For now only the status of 
whether a fDO caller is in the “lockout” or “cooldown” periods is exposed.  
After 3PCD, the downsampling will surely disrupt some potential uses of the 
reporting channel, but this is an essential privacy requirement of the 
Protected Audience API.

Increase number of component ads: This is an increase to the limit, so no 
breakage is expected.


Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked in 
the Mozilla forum here 
<https://github.com/mozilla/standards-positions/issues/770>, and in the 
Webkit forum here <https://github.com/WebKit/standards-positions/issues/158>
.


Web developers:

Downsampled forDebugOnly: Discussed here 
<https://github.com/WICG/turtledove/issues/632> and in person here 
<https://github.com/WICG/turtledove/blob/main/meetings/2024-01-17-FLEDGE-call-minutes.md#:~:text=on%20the%20URL.-,forDebuggingOnly%20availability,-%2D%20%23632>
.

Increase number of component ads: Discussed here 
<https://github.com/WICG/turtledove/issues/810> and in person here 
<https://github.com/WICG/turtledove/blob/main/meetings/2023-10-04-FLEDGE-call-minutes.md#leo---discussion-about-increasing-the-number-of-ad-components-entering-the-bid-from-20-to-40-httpsgithubcomwicgturtledoveissues810>
.


Debuggability

Use of both APIs is debuggable via DevTools debugging of Protected Audience 
bidding and scoring scripts.


Will this feature be supported on all six Blink platforms (Windows, Mac, 
Linux, ChromeOS, Android, and Android WebView)?

It will be supported on all platforms that support Protected Audience, so 
all but WebView.


Is this feature fully tested by web-platform-tests 
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
?

We plan to land web-platform-tests for both features shortly.


Flag name on chrome://flags

None


Finch feature name

FledgeEnableFilteringDebugReportStartingFrom, FledgeAdComponentLimit


Requires code in //chrome?

False


Estimated milestones

Shipping on desktop and Android in M122.


Anticipated spec changes

None related to these features.


Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/5099305180594176


This intent message was generated by Chrome Platform Status 
<https://chromestatus.com/>.

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