* Sunny Dubey <[EMAIL PROTECTED]> [2005-04-08 20:27]: > <warning buzz words ahead> > > On Friday 08 April 2005 05:26 pm, Matt Edlund wrote: > > Well I saw a post about this certification on Slashdot and I thought I > > would join the mailing list and see if it is something to take > > seriously or not. To be honest, that is the largest problem that any > > kind of BSD certification is going to face; if it will be taken > > seriously or not. > > No, the single largest problem that any kind of mass computing certification > is going to face is the marketing. > > I am very much a geek like all of you, however I am also 3/4th through what > is > essentially a 'Marketing 101' course at the university. And in all honesty, > I don't think geeks should attempt marketing. > > I think that the single best thing BSDCert can do is to go out and find a > real > marketing professional who has a slight clue about *nix. If what I've > learned thus far in class is any indication, such a professional will be > *very very good* at automatically steering this group towards the correct > segment of the market it can efficiently penetrate. Floundering around and > "learning the hard way" would be too costly.
Yes marketing is important. So is having a solid product. In my experience it's easier to market something in the long run if you have a solid product. What are your ideas on the market segments we should target? Which ones do you think are essential? > > I'm sure many are greatly offended by now. But I leave you with this > thought: One of the benefits of experience is being able to see constructive criticism as constructive. No offense taken- by me anyway. > Apple computers is the *master* marketer, it would be pretty damn hard to > beat them. Do you think Apple lets their OS-X coders create marketing > strategies on side ? No, Apple pays a pretty penny for marketing managers, > artists, etc to create the image that OS-X Server and Xserves have. Who is > Apple targetting with such shiny marketing ? the very same people BSDcert > needs to target, the PHB's with the hiring and purchasing power. > > I'm not here to belittle anyone, but I think finding external help ASAP is > going to be immensely beneficial. If you want to recommend someone, send me a note off list. Best Regards, Jim B. _______________________________________________ BSDCert mailing list [email protected] http://lists.nycbug.org/mailman/listinfo/bsdcert
