Yes marketing is important. So is having a solid product. In my experience
it's easier to market something in the long run if you have a solid product.

There's two sides to marketing: Selling a product once it exists, and helping craft a product that you *can* sell. What the OP was advocating was the latter. It would certainly behoove the Certification Group to do the research on A) who will be seeking to get the certification, B) why they want the certification, and C) how to best help A get the most of B out of the certification process.


For me, I've been a FreeBSD admin professionally for about five years, but in a fairly small market for small companies. I'd want the certification so that, if I look to expand my horizons, I'd have something on my resume that would be outside validation that I can do the things I *say* I can do.

Mike Jackson

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