How right you are, Mary! Our "messaging" could use a lot of work. We have a fabulous overall message to deliver - community, civility, enjoyment, exercise, friendliness - if all human endeavors had the mores and customs of many of our dance organizations, we'd have a great world to live in. But it's not a succinct marketing message.
Spider and others succeeded with her "Ants Pants Contradance - easy dancing to live music" but I agree, it would be good to work a bit on finding a clear, memorable, great tagline. At my company, Extra Mile Design, we often work with a wonderful woman, Nancy Schwartz, who is a wizard at helping people find that message. She runs a tagline contest every year. I think one is coming up. We should, collectively, try to come up with a worthy entry. Check it out: http://nonprofitmarketingtraining.com/programs-workshops/tagline-focus-project/ M E On Wed, Oct 26, 2011 at 9:17 PM, Mary Collins <native...@gmail.com> wrote: > Great ideas guys, I'll check out the CDSS information, most of this is > stuff > we've heard before and holding a dance on campus is a bit more than we can > handle. the sites are great and so are the suggestions, but I really am > looking for a "hook" on a poster...like Michale Ludgate's "Support Live > Music, Go Contra Dancing"...but I'm not sure that will work either. I've > seen "turn off the TV...dance!" A night of aerobics... and some other > things, that's really what I'm looking for. Trying to hold dances on > campus > is great, but you need to have a person or group on campus that will > sponsor > the dance etc, and that's almost like starting a whole new dance series > (dont' really have time or resources to do this), our dance is readily > excessible to almost all the campuses that have dorms, most of the colleges > are "comuter" colleges with day campuses and some of them (mostly in the > city or what is considered the city) have campus housing. All are on bus > routes and our dance is in the heart of the "cool" section of town. Most > young adults know about our area and the shops restaurants and bars. > > So, as you see, it's not so much getting individuals to view contra dancing > or host a dance but just to get the option out there, visible, so that some > might try it and help spread the word. > > And then, I need an artist to create the poster..... > > Thanks again guys! > > Mary Collins > QCCD > _______________________________________________ > Callers mailing list > call...@sharedweight.net > http://www.sharedweight.net/mailman/listinfo/callers > -- As you set out for Ithaka, pray that your journey be long, full of adventure, full of discovery... May there be many summer mornings when, with what pleasure, with what joy, you enter harbors you're seeing for the first time. ~Constantine Cavafy, "Ithaka" 1911
