I don't think the ad was targeted to you demographically. Of course it is not Christian. It is marketing. It hits all of the high points.
1. Flattery. "you are a good Christian. So good that we here at the Christian lending network KNOW you are a good Christian." 2. Inflated claims. "Discounted mortgages". 3. Stereotypes. "All good Christians own their own home. Don't you?" 4. Stereotypes. "You can trust us, we are Christians. See, it is even in our name." 5. Prejudice. "Get a loan from a Christian. We all know who owns those OTHER banks. Wink wink." 6. Inclusion. "Borrow from our network, and become part of a larger family." How could one sentence do so much? In the words of another good ad campaign, "Brilliant!" Jerry Jerry Johnson Web Developer Dolan Media Company >>> [EMAIL PROTECTED] 11/23/04 10:34AM >>> Well to start, I'm not a Christian. Second I dislike scams of all sorts. Moreover according to classic Christian theology, usury is not allowed. Therefore this is not christian. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Special thanks to the CF Community Suite Gold Sponsor - CFHosting.net http://www.cfhosting.net Message: http://www.houseoffusion.com/lists.cfm/link=i:5:137649 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
