The other day I was stading in front of the mirror flexing my muscles. Adobe
sent me a cease and desist notice. Apparently I can no longer "flex" my
muscles since Flex is trademarked. I'm only allowed to "tighten" my muscles
now.

On Mon, Oct 19, 2009 at 7:35 AM, Justin Scott
<jscott-li...@gravityfree.com>wrote:

>
> > WTF is wrong with Adobe these days, some of their actions
> > anymore are complete bullshit including this one.
>
> Trademarks have to be actively protected or they risk losing them and
> having
> the term become "generic".  Unfortunately, this means shutting down the
> ones
> that benefit you as well as those that bring harm.  Sure, Adobe could
> license the term to the site, but then they risk appearing to endorse the
> site and its actions which can bring negative attention to the brand if the
> site does something foolish.  Unfortunate, yes.  Necessary from a legal
> standpoint, sure.  Customer-friendly, perhaps not.  I've found that many
> (but certainly not all) "WTF" moves by companies have some sort of
> reasonable explanation if you look for it.
>
>
> -Justin
>
>
> 

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