Agreeing with Tim on all of his comments.

I'll add the following:

All pages, the white text on the light green background is difficult to read.

Pick a font style, serif or sans, one or the other, not both.

Execute a site-wide branding scheme: Your "Custom Pet Portraits/Pet
Pendants" pages are white with black text, no header/branding, and no
footer to speak of except the link back to the home page of the site.
Looks kinda like a different site and a wormhole to 1997.

The blog looks good, but again, branding.

Also +1 on Mama Maureen's Get a Facebook page comment.

On Wed, May 28, 2014 at 10:51 AM, LRS Scout <lrssc...@gmail.com> wrote:
>
> The graphic for your navigation is blocky in a few places.  The left side
> gradient goes too far.
>
> I would make your bread crumbs smaller and, I don't how, more in line with
> the rest.
>
> I would do something with the layout of the main content.  That's a lot of
> scrolling with no easy way to quickly get back to the menus.
>
> Maybe grid it, or put it in an overflowing div.  I'd probably do categories
> and drill down a step further than you do.
>
> The item layout page has way too much white space.  As mentioned you need
> larger, high res graphics for the item.
>
> I would remove all the link under scores and find a font/color/roll over
> that works for you.
>
> On May 28, 2014 1:22 PM, "Maureen" <mamamaur...@gmail.com> wrote:
>>
>>
>> If you make a Facebook page that points to the site, I will share it
>> with all my pet loving friends.  Most of them are reluctant to click
>> to an external site that doesn't have a page about it.
>>
>> On Wed, May 28, 2014 at 9:52 AM, Matthew Smith <chedders...@gmail.com>
> wrote:
>> >
>> > So we are FINALLY getting a decent-ish amount of traffic to our site,
> about
>> > a thousand unique visitors a day.  But we have only had one sale so far.
>> >  There was a nasty bug that caused the cart to empty when the user
> created
>> > an account, which i fixed three times, but somehow our host was
> overwriting
>> > the file change.  I rewrote the order app and cart to use cfid/cftoken
> to
>> > associate the cart to the user, so that seems to have fixed it for good.
>> >
>> > Can you wise people of this list suggest changes I can make to the site
> to
>> > get conversions up?  My parents are closing on a house and could really
> use
>> > the extra cash right now.
>> >
>> > Thank you SO much.
>> >
>> > http://www.theartoflovingcatsanddogs.com
>> >
>> > --
>> > Regards,
>> > chedder is bedder
>> >
>> >
>> >
>>
>>
>
> 

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