What this article does not make clear (to me) is the fact that Beaujolais Nouveau, while technically being made from the same gamay grapes as Beaujolais, is not really wine, or at least not what many people consider to be wine.
What gives Beaujolais Nouveau its unique "character" is that it only goes through one of the two fermentation steps that wine goes through. This is why it has a useful drinking life about a nanosecond. I think that Beaujolais Nouveau is closer in character to Mountain Dew than, say, the Beaujolais Villages offerings of L. Latour and J. Drouhin. At 02:46 PM 11/22/2002 -0800, you wrote: >Amusing article about marketing super-hype: > >http://slate.msn.com/?id=2074387 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Your ad could be here. Monies from ads go to support these lists and provide more resources for the community. http://www.fusionauthority.com/ads.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
