It's becoming more common for brick and mortar check outs to ask for phone
number or other personal information, even when paying by cash.

I tell them no, and if they keep asking I typically offer them 867-5309

I personally find it a real turn off to doing business with that retailer.
If I wanted to give personal information, I could just purchase online AND
get it cheaper!

Just some random thoughts...

- Calvin

-----Original Message-----
From: Matt Robertson [mailto:[EMAIL PROTECTED] 
Sent: Monday, March 14, 2005 5:02 PM
To: CF-Talk
Subject: Re: E-commerce - Make them register or don't make them register

The custoemr is holding money out to you.  all you have to do is reach
out and take it.

If you walk into a store, pick out a product and walk to the cash
register, can you ever remember a time when the clerk handed you the
money back and asked you for your username and password?

To me, the purpose of a web site is not to build a marketing list. 
Its to make sales.  Anything you do to get in the way of transferring
product out of your warehouse and money into your pocket is a
detriment to that prime focus, and represents a loss of understanding
of what the web site is all about.

-- 
--mattRobertson--
Janitor, MSB Web Systems
mysecretbase.com



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