It shows investment in the community, which in turn can be a marketing plus.

I think it has worked well for Sun...

- Calvin

-----Original Message-----
From: Rick Root [mailto:[EMAIL PROTECTED] 
Sent: Monday, March 28, 2005 12:38 PM
To: CF-Talk
Subject: Re: CFUnited - Where's Macromedia?

David Epler wrote:
> It is great that Macromedia is allowing several of its employees to speak
at CFUnited and they have been doing that for several years now. That does
add value to the conference, but is not the same as being a sponsor. With 3
months to go, one would have thought they would have been a sponsor well
before this point and possibly at a higher level than their competitors.

Well, to be quite honest, why would macromedia NEED to be a sponsor? 
Sponsors become sponsors for the purpose of MARKETING.  I mean, it's not 
like they need to promote themselves to a bunch of coldfusion and flash 
developers.  The conference (CFUNITED) is already very successful and 
doesn't exactly need the support of Macromedia...

  - Rick




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