>There is an issue of context. Following your description of the 'icon', 
>I would think that this icon is for a product itself. Not a functionary 
>icon, like 'print' or 'save', but rather an icon meant to start a 
>specific application. In that context, then the 'icon' is generally not 
>really an icon at all, but rather a scaled down representation of the 
>application's (or company's) logo.
>
>Now this gets tricky. I know (from a job I had in the past, outside of 
>web development) a little about branding. Establishing a 'brand' is 
>heavy business, and should never be taken lightly. As an example, what 
>image do you think of when you think of Nike? You think of the Nike 
>swoosh. Even without the word 'Nike', you see the swoosh and you know 
>that it's Nike. It's on every item they produce. It's on every tag. It's 
>even the favicon that shows up when you load all of their sites. You can 
>apply this with most any major software as well. Think Windows, Mac, 
>AOL. From an image/icon/logo standpoint I bet you connected those dots 
>without thought. (Incidentally, this is one area where ColdFusion has 
>lost out, as a brand, since Allaire was bought.)
>
>For this, I side with Dave. If this icon/logo is to be attached to 
>something that should come back favorably to you and your work (be that 
>in revenue, word of mouth, work you want associated with you as a 
>developer...) then you should seriously consider hiring a designer to 
>create a professional logo. Create a brand identity. It's not your 
>personal creativity at question, but the value you are attempting to 
>create, build and portray.
>
>Steve "Cutter" Blades
>Adobe Certified Professional
>Advanced Macromedia ColdFusion MX 7 Developer
>_____________________________

Somehow, my response hasn't shown up.  So, I'm re-writing my reply.  Man, 
you're TALKING.  Very thoughtful.  Thank you.


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