ColdFusion has more than a decade of market exposure. Re-branding any product is very costly proposition. I am not suggesting that Abode stop spending money to market ColdFusion, merely that re-branding a well known product is waste of money and time, and would likely lose more customers than it would gain. Totally pointless.
On Thu, Jun 24, 2010 at 12:37 PM, Mary Jo Sminkey <mary...@cfwebstore.com> wrote: > > As someone that is in software development and sales myself I can say that > you won't HAVE any money for development UNLESS you have sales. So you > absolutely need to be putting resources into both. Sure, as a developer in CF > I'd prefer that the bulk of resources go to development but that's just not > reasonable to expect that all of it would. If in a bad economy that means > cutting back some on development, that's understandable. > > If Adobe feels rebranding will help increase exposure and/or interest in the > product, then it certainly should be looked at. I'm dubious that it would > make much difference and can't imagine after all these years having to refer > to it as anything but "ColdFusion" but if it might help uptake among certain > markets, I can live with that. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology-Michael-Dinowitz/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:334860 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-talk/unsubscribe.cfm
