> > just for marketing.
>
> Ah yeah. Just. I mean hey, marketing isn't really that important to a
> company right? Companies spend billions on marketing just because it's fun.
> And having consistency across a brand... well that's not very important
> either. I get it Dave. You're in bed with Adobe and you'll find a defence
> for any (in)action they may make. Fair enough. I do the same thing for
> Everton FC.

Yes, companies spend money on marketing. Yes, brand consistency is
nice. But like anything else, marketing budgets are subject to
price/performance analysis.You seem to think there's a bottomless pit
of money for everything you believe is neglected. That is not the
case.

I don't have to be in bed with Adobe to defend their actions or to
acknowledge that (a) they know their own business better than I do,
and (b) rewriting everything in CF might not be the best use of their
time and money. Presumably they've made the call that the marketing
value they'd get would be less than the time and money they'd spend.
Or perhaps the web properties in question are controlled by a
different department within Adobe than the one in charge of CF.

Like I said already, the ONLY place anyone's ever expressed this
concern about Adobe's web sites not all using CF is here, on this
list. Presumably, the people on this list don't need to be convinced
of the value of CF. I'm not an Adobe stockholder, so I really don't
care if they do decide to rewrite everything in CF - which I think
would be a waste of time and money, and a distraction from their
actual business. But if I were a manager there, it would probably be a
pretty low priority for me.

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
http://training.figleaf.com/

Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on
GSA Schedule, and provides the highest caliber vendor-authorized
instruction at our training centers, online, or onsite.

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