>However, there is ample money to be made in customer service and support...
>Why cant people understand that and create a sustainable model around it..
>maybe offsite call support...

The reason no one has created such a model is because it does not exist. It 
is a chimera. You can chase it all you like but you'll never catch it. 
LinuxCare, RedHat, VA, e-grail, Zend.... The list goes on and on. You 
cannot make money, real money that you can plan a business on by providing 
service UNLESS you create a consulting arm that does the implementation 
like Oracle or IBM. You buy their systems and pay x$ for the software and 
4x$ for the service contract and you cannot get the one without the other. 
We could do that. Sell CF server for $50 and then force you to buy a 
service contract for $1450+ at the same time.

Support is fantastically expensive. The cost for us to field a single call 
is over $50 per incident when there is no research or call back. When there 
is, it is a lot more. Anyway with these forums and lists and books and all 
the resources, how many people would use our support anyway when they can 
get it here free or in a  book for the most part?

Your point about upgrades also assumes that there are no new projects, only 
existing sites. What we find is that existing apps remain on servers with 
the version on which they are developed but new projects are almost always 
built on the latest server available. It is not a case of deep pockets or 
geeks upgrading, our upgrade base is much wider than that. Can it grow 
infinitely? Yes. As long as there are new apps being built, it can. Right 
now there is a lull and that effects us,  but if we were only providing 
support, that lull would be the same or worse.

We have been competing with free solutions for as long as CF has been a 
product or nearly so. We always will. CFML has a lot of advantages over 
script based languages and that advantage has not gone away. We recognize 
that ASP and PHP are popular  and their growth needs to serve as a spur for 
us to develop as well, but we have known that and been faced with that 
since the beginning.

If free were all that was important, then there would ONLY be PHP and ASP 
sites and that is clearly not the case.
_________________________________________________________

Matt Brown                                                   Community Manager
Macromedia              (650) 481-4525       [EMAIL PROTECTED]

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