So on one hand you want it to be free, (not to mention others complaining that $40/month is too much for shared CF hosting and taking their business offshore) on the other hand you want Adobe to spend a few hundred thousand dollars at least advertising ColdFusion in ANZ (and that is a femto-nano-drop in the ocean as far as IT advertising budgets go, you'd need 1-2 million for a noticeable campaign - and it would require a few hundred CF Enterprise license purchases in ANZ to break even). You're a hard man to please.
Speaking out of school, when I was at Macromedia ANZ years ago we experimented with print and online advertising for CF and JRun. Despite our best efforts the ROI on big ads in paper and online banner adds was pathetic. The main benefit I saw in the ads was as "cosmic background radiation" for existing users to reassure them that the platform was ok compared with other vendors (majority of whom were charging 40K/cpu/year!) who had cash to (almost literally) burn. IMHO The best thing to spend the money on is community (UG, Webdu funding for example) and improving the actual software, and let the solutions the community build sell more licenses. (And BTW the Ruby interpreter has been included in OSX for ages, adding 10s of Kb of RoR framework code isn't too much of an ask, compared to adding 270Mb or so of ColdFusion install - would that really be practical). Yes, QUT seems to be leaving CF, cest la FUD/Hype (and as I have said many times RoR is a nice framework, CF and Rubyists can still be friends). Elsewhere this is the most successful release of ColdFusion ever. ______________ Robin Hilliard Director - RocketBoots Pty Ltd Consulting . Software Licensing . Recruitment . Training http://www.rocketboots.com.au For schedule/availability call Pamela Higgins: w +61 7 5451 0362 m +61 419 677 151 f +61 3 9923 6261 e [EMAIL PROTECTED] or Direct: m +61 418 414 341 e [EMAIL PROTECTED] *** Worldwide Adobe Licensing - Volume discounts now start at one point *** On 05/09/2006, at 10:20 AM, Barry Beattie wrote: > > but there's plenty of available Java programmers and they didn't go > there. > > number one feature I want for ColdFusion 8: > > [EMAIL PROTECTED] the features, I want decent, widespread marketing. More than > just to the converted. > > Get over this hump (struggle getting consideration for contracts, > struggle getting enough developers) by refusing to be the best kept > secret. > > Forget your mega budget push from Microsoft, I'm still > astounded/disgusted in the amount of hype that surounds the > RubyOnRails camp. did you know that 37Signals has done a deal with > Apple so the next version of OS-X comming out will have RonR included > on every copy, ready to install and run? sure you can still get it off > the website, but think of the kudos. > > Go on Adobe, top that! --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "cfaussie" group. To post to this group, send email to cfaussie@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/cfaussie -~----------~----~----~----~------~----~------~--~---
