Peter Tilbrook wrote:

> I wonder what the Allaire veterans at Macromedia are thinking (there must be
> more than a few still left) - or even what Jeremy and JJ Allaire make of it
> - their humble company now changing hads twice.
 
As someone who experienced the last merger from the inside, there's a few
factors I think are interesting.

The obvious factor is the product side. From this angle, the merger looks
pretty good IMHO. There could be some great stuff arising from bringing
the PDF and CF platforms together for example. Where there's product
overlap, there's also a clear market leader. So I'd expect to see some
merging of the best features from the 'underdogs' into the market leaders
and then one product to remain. Don't hold your breath for new versions of
Freehand or GoLive any time soon. The product suite possibilities are
pretty tempting. Imagine a Photoshop, Illustrator, Flash, Dreamweaver, CF
bundle.

Aside from products, I think the best possibility from this merger is the
'Enterprise' factor. Allaire and Macromedia have never really made it in
the enterprise space. A lot of this comes down to size - you need a lot of
support and consulting muscle to be taken seriously by the big end of
town. Adobe has that capability now for their document workflow products.
It'd be great to see the MM server products getting similar support.

Whether that happens comes down to the last factor - people and culture.
This is the big unknown really. Macromedia laid off pretty much all of the
Allaire consultants in the first year after the merger. At the time, it
was pretty much put down to the fact that MM was a "box pusher" with
little understanding for the needs of customers in the enterprise space. I
think Adobe 'gets' that market. Let's just hope they're not miopic
elsewhere. It'll be interesting to see what emerges.

T.

---
You are currently subscribed to cfaussie as: [email protected]
To unsubscribe send a blank email to [EMAIL PROTECTED]
Aussie Macromedia Developers: http://lists.daemon.com.au/

Reply via email to