I was GAF on the whole buyout when i heard about it. but i've had time
to percolate on it and now i'm thinking it sucks.

the allaire/macromedia saga was a fairly good fit for cf developers -
allaire needed more exposure and macromedia was the perfect company
for it. mm even took it a few large steps further and made some nice
advances in cf and the server tier - by introducing flex and flash
remoting they showed the they were commited to the product. macromedia
has always been a 'primary point' for web developers - dreamweaver
ain't that bad and for making 'webpages' it is definately better than
the competition.

adobe on the other hand, is nothing like macromedia. adobe started out
with one really successful mac product. form there they've centered
around visual media - images, illustrations and movies. their best
'web-capable' product is the PDF, and everybody knows how much pdfs
suck. it's like using paper.

it's easy to work out that adobe has a lot of capital, and a large
client base. it's also easy to see that the company is turning stale -
being out-competed with existing products and no 'oooh' products for
years. the last time i oooh-ed at an adobe product was when i found
imageready bundled with ps5. but then i found fireworks and never
looked back. it's also obvious to see that mm is a rising star - the
flash player installs alone makes it worth +3bil, imho.

so what's adobe doing? it appears that they want us, the mm market,
and that's where my problem lies. have a look at the adobe website and
then the mm website. the adobe site is generic, staid and aimed at the
broadest audience possible. the mm website is stylish and caters more
to the developers than the managers. i took pride in the macromedia
community. i like being part of a niche industry that knows where it
stands. i like the uniqueness of macromedia and they way it says, 'we
are designers, we developers, we are on the edge'. adobe just says,
'we are corporate'.

so is this it? am i to be assimilated into the adobe machine. will the
racyness of mm disappear into blandsville? will adobe even continue
with the mm product line - couldn't they   be approaching this in a MS
way and killing the competition - 'flashpaper? never heard of it?
dreamweaver? don't you mean goLive?' whatever the result, i'm going to
be watching these companies closely over the next year or so. i'll
also be dusting off my java textbooks, as insurance.

what does everybody think - is this a market grab, a competition
squash, or strategic maneuver, and where will it lead us?

G

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