The "Deserve Victory" poster appears to be a "son of" the iconic Kitchener 
poster "Your Country Needs You" which was cloned into Uncle Sam for the United 
States.  Hardly surprising - when you've got somethin that works that well, 
milk it!  The change of phrase comes out just right.

Jonathan Hayes
-------------- Original message from "Craig Horn" <dcraigh...@carolina.rr.com>: 
-------------- 


> As I understand the "Deserve Victory" Poster first appeared as a broadside 
> (of which I have a photo) under which was written: 
> "Any victory worth winning must be deserved. And, as our victories are 
> increased in scale, so must be our exertions. We shall win - Not through the 
> evil of our enemies, but through the merit in ourselves. Deserve Victory! 
> Let that be our touchstone for every thought, word and deed." 
> 
> Craig Horn 
> Charlotte, NC 
> 
> 
> ----- Original Message ----- 
> From: "PatFinn1940" 
> To: "ChurchillChat" 
> Sent: Thursday, December 31, 2009 11:41 AM 
> Subject: [ChurchillChat] Re: WSC--Hope 
> 
> 
> I do like that 'Deserve Victory' poster! Is there any way to get a 
> copy of it? 
> 
> And I do agree with Mr. Geschke: there needs to be a way of thinking 
> 'outside the box', in regards to our current enemies. And I also 
> think that Mr. Churchill would be in the forefront of that thinking! 
> 
> (Ms.) Pat Finnegan 
> http://pearlsofhistory.blogspot.com 
> 
> On Dec 31, 9:25 am, richard geschke wrote: 
> > Victory in the context of Churhill's time represents the last of the 
> > European imperialistic conflicts. What we have today is the same threat 
> > but packaged and utilized in a much different way. The ways to Victory 
> > must utilize different approaches to dealing with terrorism utilizing 
> > better intelligence and world cooperation, not one nation bearing the 
> > load. The same principles of Allied cooperation must be utilized using 
> > 21st Century technology and thinking outside the box to get "Victory". Old 
> > imperialistic attitudes and old counterinsurgency methods are no longer 
> > the way to do it. If Winston were here today, I think he would agree with 
> > me. 
> > 
> > Richard C. Geschk 
> > 
> > Date: Thu, 31 Dec 2009 04:44:22 -0600 
> > Subject: Re: [ChurchillChat] WSC--Hope 
> > From: jonlellenb...@gmail.com 
> > To: churchillchat@googlegroups.com 
> > 
> > I don't wish to be a dog in the manger, but I think Mr. Churchill would 
> > feel the attached wartime poster conveys his view of life and adversity 
> > better than a reprise of the poster for the politician who returned his 
> > statue in the White House to the British Government. I had a copy of this 
> > poster from the Imperial War Museum that I put up in my office at the 
> > Pentagon after 9/11 (a replacement office, my special ops bureau there 
> > having lost our original offices in the attack), and it is now with me in 
> > retirement in Chicago. Let us all pray we Deserve Victory in our struggles 
> > in the new year, and not simply Hope for it. Special Forces and SEALs who 
> > worked for me in that office at the Pentagon are still in harm's way in 
> > Afghanistan and elsewhere today, far from their families in this holiday 
> > season. 
> > 
> > Jon Lellenberg 
> > 
> > On Wed, Dec 30, 2009 at 7:22 PM, David Freeman 
> > wrote: 
> > 
> > Colleagues, 
> > 
> > HOPE you enjoy the attached picture. It should give us all HOPE for the 
> > New Year. 
> > 
> > Cheers, 
> > 
> > David 
> > 
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