I see it completely different. The front end represents that cutesy little iphone your friends might have. A nice toy but if you want a real phone for a grown up? Go droid. Just because you think horror movie doesn't mean everyone does, I know I didn't, none of my friends did. To the ones I've spoken to about it, the message was pretty clear and they were positive about it, even the iPhone users I know. There has been that undercurrent among some of those that don't like apple, that they produce toys. Ever hear the joke about Steve Jobs and his fisher price OS? I think this ad is playing on that.
On Mon, Oct 26, 2009 at 10:20 AM, David K Watson <davidkirkwat...@gmail.com>wrote: > So, he's saying > > iPhone::iPod Touch::iPhone OS = father::son::holy ghost ? > > > On a topic more related to the article, remember the YouTube > Droid commercial > > (at <http://www.youtube.com/watch?v=dPYM-XTqcec&feature=player_embedded>) > > that was discussed here last week? I saw it on live TV this weekend. > I thought it was all wrong when I saw it on the web, and I can't believe > that they didn't fix it for TV distribution. It starts by playing an > upbeat > tune (with the lyrics "Oh, it's magic") with brightly colored text messages > saying things like "iDon't have a real keyboard", "iDon't have > multitasking", > etc., up to "All the things iDon't have" which is followed by the classic > scifi/spy movie signal hijack sequence that takes us to an dark > background with a ominous robot voice saying "Droid Does". > > When you see this kind of thing in a horror movie advertisement, > it makes you want to go see the movie about the scary thing, but > it doesn't make you want to have the scary thing happen to you. > Similarly, this commercial may make you want to find out more > about Droid (and iPhone) but leaves you with the feeling that you > want an iPhone and not a Droid. > > They should have reversed the visual and aural feeling for both > segments of their commercial and make it more like the "heroic > rescuer" movie advertisement, where everything is dark and > somber (iPhone) and when it seems that there is no hope, a hero > appears (Droid). > > As it is, their message is mixed and the net result is that they > are probably actually selling iPhones. > > >> http://www.washingtonpost.com/wp-dyn/content/article/2009/10/26/AR2009102600648.html >> >> >> >> "In a religious sense, the iPhone is a monotheistic religion. Basically, >> its OS believes in one device. Yes, I know there is the iPod touch, as well >> as variations of the iPhone (original, 3G, 3GS), but these are essentially >> all the same device with essentially thesame hardware, just boosted specs. >> Meanwhile, Android, Windows Mobile, BlackBerry, Symbian, etc. are all >> polytheists. But "pagans," while perhaps not exactly right, is a cooler >> term, so let's go with that. All of these other mobile OSes are pagans. They >> answer to many devices, their "gods." >> > > > ************************************************************************* > ** List info, subscription management, list rules, archives, privacy ** > ** policy, calmness, a member map, and more at http://www.cguys.org/ ** > ************************************************************************* > ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
