I am volunteering to look into what an international co-op or association
could be, and I'll report back pros and cons to the group in a few days. (or
maybe by Mon, given what my weekend already looks like)
r.


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rachel young
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On 16 February 2010 13:34, Mike Schinkel <mikeschin...@newclarity.net>wrote:

> On Feb 16, 2010, at 1:06 PM, Jerome Chang wrote:
>
> I've been hearing that some of you out there have not been so happy about
> my mentioning of executive suites and therefore, not adhering to the ethos
> of coworking.  I want to clarify that my previous emails were only to
> propose utilizing some resources that I've come across, and as a way to
> expedite some progress toward two milestones that I do wish we all hit:
> conference and organization/alliance/league.
>
>
> The exec suites owners are not the "Evil Empire", even though like you, I
> openly criticize their model and practices.  They merely are based on a
> culture that we coworking people feel needs to adapt and evolve.  Besides,
> they are fully aware of our coworking movement and some of them have already
> re-appropriated their spaces for coworking.  If they are already doing so,
> shouldn't we at least collaborate with them on a discussion level so they
> subscribe to our ideals?
>
>
> The problem is that exec suites are the incumbent industry and they
> currently have a lot more money than coworking space operators.  The
> Coworking "movement" is one that seeks to be a change agent.  Anyone who has
> read "Innovator's Dilemma" will know that incumbents will fight change
> unless it's in their selfish best interest. Positive change that's not
> aligned with entrenched interests need to come from the outside, not from
> the inside.
>
> If we engage the exec suites industry the likelihood is they will use their
> funds to extinguish the nascent coworking space operations who are in the
> formative stage.  I'd really prefer to see coworking grow and become it's
> own thing rather than see it be subsumed as just another exec suite option.
>
> (Rereading that last statement, I realize I sound more like a revolutionary
> than I ever knew! :)
>
>
> Otherwise, their huge market presence and marketing power will effectively
> confuse and dilute our own efforts to communicate coworking to the general
> public.  That discussion can be done, albeit briefly, at their annual
> conference to be in SF this year, should we find ourselves piggybacking on
> their plans.  That is a big IF [we piggyback].  Remember, no one has really
> stepped up to the plate either to plan this conference or even get everyone
> to agree on the format; meanwhile, we have all agreed we want to convene in
> some format.
>
>
> Not if collectively we control the Coworking.com domain and hence its
> brand.  I'd propose that we collectively establish a set of criteria for
> Coworking much like the Open-Source Initiative defines "open source" and
> that way we'll have far more control of our message.  We can even create a
> logo that is used to signify "real" coworking so that we have copyright over
> it and can keep spaces that don't adhere to the definition from using it.
>
> On a similar note, this fundraising for the coworking.com domain does
> bring up some concerns for me...
>
>
> Agreed. My comments above imply a single legal entity which I proposed
> earlier as a "co-op" but it could be any format as long as it meets our
> collective needs.  It's time to form such an entity, isn't it?
>
>
> -Mike Schinkel
>
> Ignition Alley Atlanta Coworking
>
> http://ignitionalley.com
>
>

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