> The problem I experienced with any community where I live is that everyone > subscribes to dreams, but when something has to be done, it takes a huge lot > of effort and energy to make people realize that they need to participate, > otherwise it's just leeching. Is that problem addressed in those community > building resources? > > Does the picture serve to communicate the added value of coworking to people? > "Subscribes to dreams" is the problem. In the masterclass, we look at this as "passive agreement" which is easy to get and as you point out, doesn't really turn into action very easily. People will tell you, "oh, yes! that's a great idea.", but they don't include themselves in it from the beginning. That kind of agreement isn't useful, and burns people trying to grow from a "group" into a community.
The source of the dream is usually the problem. In this case, it's your dream that they're subscribed to, not their dream that you're reminding them that they have. Martin Luther King didn't convince people to have his dream. He reminded them of theirs. -Alex -- /ah indyhall.org coworking in philadelphia building a community? http://masterclass.indyhall.org On Tuesday, September 25, 2012 at 6:23 AM, Cyryl Kwaśniewski wrote: > W dniu wtorek, 25 wrze¶nia 2012 03:24:08 UTC+2 u¿ytkownik Alex Hillman > napisa³: > > I loved this, was worth the struggle to hear :) One thing you might think > > about tweaking is to invite people to also believe in coworking, rather > > than tell them to. > > > > > > "You buy the jelly beans, I'll eat them." > > > > This is one of the best illustrations of how people misunderstand > > collaboration & cooperation I've ever heard. I'll be stealing it, with > > attribution. > > > > "Being a part of it." > > > > One of our members at Indy Hall (he's only been there for 4 months or so) > > has started using similar language to describe our community to others. He > > specifically says, "you can be a part of it." It was amazing to hear him > > say that out loud the first time. > > > > Similarly, there's something really powerful with painting a vivid picture > > of a belief. To lift a line from Simon Sinek, "Martin Luther King didn't > > give a famous speech where he said 'I have a plan', he gave a famous speech > > where he said 'I have a dream'". It's a powerful way to gather momentum for > > member growth, so long as the thing you believe in is something that they > > believe in, too. > > The problem I experienced with any community where I live is that everyone > subscribes to dreams, but when something has to be done, it takes a huge lot > of effort and energy to make people realize that they need to participate, > otherwise it's just leeching. Is that problem addressed in those community > building resources? > > Does the picture serve to communicate the added value of coworking to people? > > > > > On the sponsors & donors side, you will likely need you to get more > > concrete with what they're "being a part of" as a sponsor. Better yet, you > > may want to marry their sponsorship dollars with some more active form of > > participation, since that's what your community really values. > > I live in quite a different region of the world. What value of sponsoring a > coworking space would you advertise to the sponsors to encourage them? Please > mind that we here are technologically on the bleeding edge. Working culture, > however, is at 4 years ago as compared to what you developed in the US. So, > the coworking is not a really hot topic yet. I want to change that ;) > > > -- > > /ah > > indyhall.org (http://indyhall.org) > > coworking in philadelphia > > building a community? http://masterclass.indyhall.org > > > > > > > > On Sunday, September 23, 2012 at 4:04 PM, Shenoa Lawrence wrote: > > > > > I was asked to put together a presentation for a barcamp over the weekend > > > called "I Believe in Coworking, and So Do You." > > > https://vimeo.com/49987779 > > > (sorry for the quiet audio) > > > > > > The audience was mostly peers, with some experienced coworking folks and > > > others new to the idea. I kept it casual and intimate because I thought > > > that worked well for this crowd. It went well, and I'm thinking about > > > adapting it for a few different purposes. We're fundraising (non-profit) > > > and also reaching out to other organizations in the community to find > > > good connections that will help us grow our membership and events > > > programs. I'm curious about any feedback folks might want to give on how > > > I can best accomplish that. I'm very comfortable talking to my peers and > > > potential coworkers, but less so to sponsors and business orgs. > > > > > > Pointers and critiques very welcome! > > > > > > Side note for Susan at Office Nomads: There's folks from other coworking > > > spaces in our audience, and some of the discussion afterwards leads me to > > > think we'd benefit from a local coworking association (IE: Coworking > > > Field Day, FTW!). I'd love to hear what your research brings up. > > > > > > Shenoa Lawrence > > > Room to Think > > > http://rm2think.com > > > > > > > > > -- > > > You received this message because you are subscribed to the Google Groups > > > "Coworking" group. > > > To view this discussion on the web visit > > > https://groups.google.com/d/msg/coworking/-/OBRY0r9zfEQJ. > > > To post to this group, send email to cowo...@googlegroups.com > > > (javascript:). > > > To unsubscribe from this group, send email to > > > coworking+...@googlegroups.com (javascript:). > > > For more options, visit this group at > > > http://groups.google.com/group/coworking?hl=en. > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To view this discussion on the web visit > https://groups.google.com/d/msg/coworking/-/_8PEwlye9EoJ. > To post to this group, send email to coworking@googlegroups.com > (mailto:coworking@googlegroups.com). > To unsubscribe from this group, send email to > coworking+unsubscr...@googlegroups.com > (mailto:coworking+unsubscr...@googlegroups.com). > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. 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