Alex

Good points especially about recurring income v one off transactions .

point taken about the (!!!!)  Apologies.
Justin




Sent from my iPhone

On 30 Oct 2012, at 20:07, "Alex Hillman" 
<dangerouslyawes...@gmail.com<mailto:dangerouslyawes...@gmail.com>> wrote:

Justin's points (!!!) about going "bespoke" are important, but I think need a 
bit of clarity:

1) As has already been said before, choose pricing that is based on YOUR 
members' participation levels, and be prepared to adjust as you learn them 
better over time.
2) Choose pricing that can be combined for what would otherwise become a 
"bespoke" request. For a concrete example of this:

We often get requests for two people to split a full time membership since "the 
two of them will rarely be there at the same time".

Rather than create a special "sharing" plan, we combine our existing rates to 
ensure that everybody sharing the desk has a membership. So in this example, it 
would be:

1 x full time membership
1 x basic membership
$15 extra per day (our member additional day rate) for the 2nd person any time 
both of them were at Indy Hall at the same time.

This kind of "combo" is what keeps our menu of options from getting too long, 
keeps participation the primary thing that they're paying for (instead of 
thinking about it as renting a desk which could just be split in half).

We've only ever once added a new membership and it was in the name of 
efficiency. Our book keeper noticed that we had a growing number of basic 
members who were coming in 5-6 times a month. To cut down on transactions that 
we needed to enter (and payments that they needed to make), we created a new 
membership between our basic ($25) and lite ($175) for those members. There was 
no cost savings, just time-savings in record keeping for both parties. $100 
($25 + $15*5) = 6 days, which we dubbed the "six pack."

The nice thing about this model as opposed to a punch card is that it's 
recurring. Even if a 6-day punch card was $100, you'd be banking on them buying 
a second one in a month. They can always cancel/downgrade with a subscription 
too, but it's much much much less often than you'd think. :)

-Alex


--
/ah
indyhall.org<http://indyhall.org>
coworking in philadelphia
building a community? http://masterclass.indyhall.org

On Tuesday, October 30, 2012 at 3:44 PM, Justin Harley wrote:

Hi guys

Love the questions about pricing!!

We are developing a software to run and promote coworking spaces and my 
experience so far is to choose pricing schemes that you can automate and are 
consumer lead !!

As you grow ( which i know you will) and add new spaces with different 
shareholdings and entities the issue of simplistic pricing with accurate income 
reporting will become an important issue - especially when seeking finance!

Be careful not to do too many bespoke pricing schemes ! Please - !!!

Some questions to ask are

How do we track and monitor usage against a plan?

Online pricing must be simple - how do we make people purchase online with 
simple easy to understand pricing !

How do we manage meeting room allowances?

What services should we include on the membership and what are extras ?

What is the cost of recording and billing the extras ?

These are just my experiences to date of implementing software in many 
buildings and coworking spaces

Just don't get to bespoke and make it easy to understand for the consumer yet 
simple to manage and automate !

Look forward to meeting you in Paris
Justin

Sent from my iPhone

On 30 Oct 2012, at 19:27, "Matt Gorecki" 
<gorecki.m...@gmail.com<mailto:gorecki.m...@gmail.com>> wrote:

So does this mean you have an office manager on staff to punch these?  Are they 
only good for a regular hours, like 9-5?

Matt Gorecki

On Tuesday, October 30, 2012 11:16:50 AM UTC-6, ShannonSkylightCoworking wrote:
Hi Melissa,

 At our coworkers' requests, I've introduced "Drop-In Punchcards."  Coworkers 
can buy 5-Packs, 10-Packs, and 20-Packs... and this seems to be the popular 
option now.

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